What are the responsibilities and job description for the Director of Business Development position at Goshen Medical Center?
Director of Business Development
• Strategy: Develop a strategy roadmap that details the plan to meet, drop off materials, make phone calls, and track needed follow-up.
• Strategic Planning: Expand our market reach and increase revenue across the service area by increasing mobile outreach business.
• Goal Setting: Demonstrating initiative, personal responsibility, and ownership of work to meet monthly, quarterly, and annual marketing/outreach goals.
• Follow-up: Perform follow-ups on prospect meetings and assist in the successful negotiation and acquisition of new referral/patient streams from targeted businesses and communities.
• Community Engagement: Expand and continue cultivating and maintaining relationships with key community stakeholders, including local organizations, healthcare providers, and government agencies, to identify business leads and foster partnerships.
• Event Coordination: Ensure that the outreach coordinator understands the commitments and services promised at each event (such as vaccines, physicals, screenings, etc.).
• Marketing: Work to ensure that brochures, materials, a website, and other items are sufficient resources for promoting the mobile unit.
• Data Analysis: Monitor and analyze data to ensure that businesses are receiving proper data analytics to make business decisions
• Collaboration: Work closely with clinical and operational teams to ensure alignment between business development efforts and the overall organizational strategy. Address operational issues with senior management to ensure customer satisfaction.
• Budget Management: Work with the Finance team to help with the business development and marketing budget, ensuring efficient resource allocation to maximize return on investment.
• Demonstrating punctuality, organization, and proficiency in scheduling meetings, presentations, and customer relations.
QUALIFICATIONS
• Master’s degree in business administration, Marketing, Healthcare Administration, or a related field
• Experience in business development, marketing, or sales within the healthcare industry
• Proven experience in project management.
• Exceptional communication, negotiation, and interpersonal skills.
• Ability to work collaboratively with diverse teams and build strong relationships within the community.
• Strong analytical skills and proficiency in data analysis and reporting tools.
• Must be willing to travel across North Carolina
• Must be willing to work flexible hours
• Must be able to work independently
