What are the responsibilities and job description for the Regional Director of Business Development position at Goshen Medical Center?
Regional Director of Business Development
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Strategic Planning: Assist in developing a strategy roadmap that details the plan to target opportunities for developing and growing our mobile outreach services.
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Expand our market reach and increase revenue across the service area by increasing mobile outreach business.
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Data Analysis: Monitor and analyze data to ensure that businesses are receiving proper data analytics to make business decisions
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Marketing: Work to ensure that brochures, materials, a website, and other items are sufficient resources for promoting the mobile unit.
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Sales: Arrange and attend meetings with potential and current customers, drop off materials, make phone calls, implement other communications, and track needed follow-up.
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Follow-up: Perform follow-ups on prospect meetings and assist in the successful negotiation and acquisition of new referral/patient streams from targeted businesses and communities.
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Community Engagement: Expand and continue cultivating and maintaining relationships with key community stakeholders, including local organizations, healthcare providers, and government agencies, to identify business leads and foster partnerships.
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Event Coordination: Oversee work of Outreach Coordinators to ensure that the Outreach Coordinator understands the commitments and services promised at each event (such as vaccines, physicals, screenings, etc.) and that fulfillment teams follow through on promised services.
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Collaboration: Work closely with clinical and operational teams to ensure alignment between business development efforts and the overall organizational strategy. Address operational issues with senior management to ensure customer satisfaction.
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Goal Setting: Demonstrating initiative, personal responsibility, and ownership of work to meet monthly, quarterly, and annual marketing/outreach goals (personal goals and those for Outreach Coordinators).
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Budget Management: Work with the Finance team to help with the business development and marketing budget, ensuring efficient resource allocation to maximize return on investment.
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Demonstrating punctuality, organization, and proficiency in scheduling meetings, presentations, and customer relations.QUALIFICATIONS
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Extensive Experience in Business, or a Master’s degree in business administration, Marketing, Healthcare Administration, or a related field
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Experience in business development, marketing, or sales within the healthcare industry
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Proven experience in project management.
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Exceptional communication, negotiation, and interpersonal skills.
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Ability to work collaboratively with diverse teams and build strong relationships within the community.
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Strong analytical skills and proficiency in data analysis and reporting tools.
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Must be willing to travel across North Carolina
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Must be willing to work flexible hours
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Must be able to work independentlyREPORTING RELATIONSHIPS
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Reports directly to the Chief of Business Development.
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Directly supervises Outreach Coordinator.
