Dealer Digital Performance Specialist

GP Strategies Corporation is one of the world's leading talent transformation providers. By delivering award-winning learning and development solutions, we help organizations transform through their people and achieve meaningful change. GP Strategies has delivered our innovative consulting, learning services, and talent technology solutions to over 6,000 organizations globally.

From our global experience working across thousands of projects and initiatives over the past 55 years, we've learned that relationships, business, work, innovation, strategy, and transformation are all about people. And, to put it simply, GP Strategies is about our people - an extensive global network of learning experts. Additional information can be found at www.gpstrategies.com.

Summary 

GP Strategies engages a wide variety of professionals to design, develop, and deliver performance improvement for Automotive OEMs.

The Dealer Digital Performance Specialist has responsibility for supporting the digital execution (process, tools, and strategies) between General Motors and its Dealers. They function as a Dealer support contact for 40-50 Dealers and work collaboratively with them to develop and implement various digital programs. The DDPM is the Dealer’s first line of defense with digital education and questions. They are the primary point of contact for the Dealer across digital initiatives and facilitate the integration of go to market strategy within each of these programs monthly.

·         Act as the primary point of contact for all assigned dealers across digital initiatives for sales and service

·         Partner with the District Sales Manager and District Manager of Aftersales to identify digital sales and service opportunities for the dealer and to optimize the dealer’s digital engagement/ performance

·         Ability to travel up to 20% including overnight stays and must meet the GP driving record requirement

·         Work with dealer and zone team members to establish and optimize each dealer’s digital marketing strategy and plan:

o    Conduct digital assessment of dealer’s digital programs

o    Review key digital performance indicators with dealer and develop action plan

o    Quarterback ongoing technical support requests

o    Coordinate dealer website customizations

o    Escalate key vendor issues for the dealer

·         Work with Brand/Aftersales Teams to drive execution of divisional/go-to-market strategies across key digital focus areas:

o    Website and digital advertising

o    Consumer marketing

o    Leads

o    Service

o    Digital signage

o    Social/reputation management

o    Other key digital services

·         Expand dealer adoption and utilization of brand/aftersales digital programs, holding accountability for key participation and performance KPIs

·         Increase dealer satisfaction with brand/aftersales digital initiatives and service providers

·         Facilitate, coach and consult with dealers to ensure monthly/yearly digital sales and service objectives are met as well as well as accomplishing other dealership goals

·         Coach dealer on customer acquisition, retention, and satisfaction

Qualifications

·         Bachelor’s degree

·         1 to 2 years’ experience

·         Working knowledge of digital advertising and marketing (Websites, SEO, SEM, Social, Lead Management/CRM, consumer marketing, etc.)

·         Knowledge of automotive digital vendor ecosystem

·         The ability to balance competing priorities while maintaining effectiveness in a dynamic, often chaotic environment

·         Excellent oral and written communication skills that involve understanding the audience; getting the message across; presenting information effectively; and communicating openly

·         Self-motivated and able to thrive and multi-task in a fast-paced sales focused environment

·         Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal

·         Ability to build strong relationships, become a trusted advisor, and interact with all levels of dealership personnel

·         Ability to influence business partners

·         Ability to manage cross-functional groups

·         Ability to adapt to various levels of dealership digital expertise

·         Computer skills to develop, maintain, and analyze data

·         Business consulting skills, ability to create action plans and track progress

PREFERRED QUALIFICATIONS:

·         Dealership/automotive experience

·         Digital retail experience

·         Salesforce experience

·         Competency in basic performance consulting processes such as Root Cause Analysis and Action Plans

With more than 4000 employees in over 30 countries, diversity at GP Strategies is second nature! Beyond our locations, our culture focuses on performance and revolves around respect, fairness, and working collaboratively to achieve our goals. We support our People, no matter who they are or where they are from, because we all have valuable and unique perspectives and approaches. That's how great ideas are born, which enable us to work smarter.

GP Strategies is committed and proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions, sexual orientation, and gender identity), national origin, age, veteran status, disability, or any other federally protected class.

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