What are the responsibilities and job description for the Digital Media Specialist position at Shift Digital?
Digital Media Specialist II
The Digital Media Specialist II role requires an experienced media specialist that will be responsible for the hands-on management of online media programs including but not limited to Search Engine Marketing, Display Advertising, Facebook Ads, and YouTube Video Advertising. The Digital Media Specialist II will work directly with the Digital Marketing Manager and Media Director and applicable account team counterparts to implement high performance media programs.
Responsibilities:
- All responsibilities of Digital Media Specialist I
- Manage the daily execution of local, targeted Paid Search, Display, Facebook, and YouTube Video Ad campaigns based on direction from Digital Media Manager.
- Communicate daily with team on all aspects of media including campaign performance, project status, etc.
- Responsible for making decisions regarding campaign health- when it runs, how it runs, where it runs and how to spend budget effectively for clients.
- Proactively research, identify, and create new digital media plans to present to client
- Analyze campaign performance data to produce actionable insights and flag issues and then make strategic recommendations for change based on results.
- Strategize, implement, and monitor optimizations and campaign health.
- Present education material to OEM clients
- Create Monthly Reporting
- Manage tickets regarding account changes
Requirements:
- At least one year experience in paid search and social (must be a hands-on, day-to-day expert)
- Strong understanding of display, retargeting, paid search, paid social and YouTube Ads.
- Excellent Excel skills are a must.
- Strong analytical and problem-solving skills.
- Ability to manage a variety of data sources and internal customers in a fast-paced setting.
- Ability to be self-sufficient and have entrepreneurial mindset.
- Strong written and verbal communications skills.
- Must be able to successfully complete the Google Ads certification.
- College degree – preferably in Marketing.
Value adds:
- 1 - 3 years’ experience working with online media campaigns.
- Experience developing local based advertising campaigns.
- Experience with bid management software (Skai Search, Google Ads Editor, Adobe)
- Understanding of advanced Microsoft Excel functionality and formulas.
- Knowledge of search engine optimization.
