Community Relations Coordinator

Description

Our Mission:

To provide unwavering commitment to excellence in all we do for employees, members and the community we serve.

Overview of the Role

The Community Relations Coordinator will play an instrumental role in GPO Federal Credit Union’s success as an important cog in the marketing wheel and brand. The community relations coordinator will be concentrated on maximizing effective programs and events to coordinate relationships and communicate to both GPO’s online and face-to-face communities in the realms of sponsorships, events and community involvement. This ideal candidate thrives on public speaking, motivating others, selling an idea or concept and teaching others about the benefits GPO has to offer.

Requirements

Responsibilities

• Leverages internal resources to create and coordinate a community affairs plan that aligns with GPO's strategic initiatives to strengthen GPO's brand awareness throughout our market including charitable contributions, program and event sponsorships, and staff community involvement.
• To identify not-for-profit, local organizations that could benefit from both monetary and volunteer contributions and ensure the organizations meet the criteria for GPO’s Giving-Back Program guidelines.
• Makes budgetary recommendations for all public relations programs, including branch donations, charitable contributions, sponsorships, special events and legislative affairs. Provides recommendations to the VP of Marketing for all charitable contributions and corporate sponsorships.
• Coordinates all public relations activity including, but not limited to, the creation and distribution of press releases, development and placement of stories to improve GPO's brand and market share, maintenance of strong relationships with members of the press, and consistent execution of GPO's brand image and value proposition.
• Assists VP of Marketing to incorporate community relations strategies and plans into the overall annual corporate marketing plan.
• Write and/or review all corporate communication pieces that go to members or internal and external stakeholders, including the crafting and/or editing of letters on behalf of key executives.
• Coordinates and maintains all online communities such as social media, blog and eblasts by monitoring, posting, and content development with timely and relevant messages that support member and employee communications, community relations, membership and marketing.
• Track, identify and analyze trends to remain up to date on social media marketing trends and apply knowledge to leverage social media activities effectively.
• Establish and report metrics on online community efforts and success rates.
• Participate in online and offline conversations that surround our content and reputation, answer comments and serve as a mediator.
• Coordinate and implement social media marketing communication projects and social media advertising.
• Participates in all required and recommended training including, but not limited to, Bank Secrecy Act training (BSA) and demonstrates attained knowledge. Actively pursues and satisfactorily completes development plans.
• Adheres to all Credit Union policies, procedures, and regulatory agency requirements including, but not limited to training activities. Embraces and applies the Credit Union's mission, vision and core values to all activities and responsibilities. Successfully implements the GPO Quality Service Standards when interacting with internal and external members. Supports the Credit Union's initiatives by demonstrating teamwork and professionalism. Performs additional duties and special projects as assigned.
• To create a monthly shared calendar and to provide a month-end report on results of efforts to be shared with senior management.
• To perform other marketing duties as assigned to contribute to the marketing team.

Expectations

• Bring positivity and enthusiasm to work every day.
• Adapt a work ethic that is aligned with GPO’s mission and keeps our member service at the forefront.
• Follow proper attendance protocol and adhere to position schedule.
• To maintain a confidential environment, respecting employee concerns.  
• Stay abreast of regulations and trends within the industry and ensure the credit union remains compliant.
• Hold yourself accountable for the promises you make and the actions you take.
• Complete training as assigned and continually search for opportunities to enhance one’s ability and knowledge.
• To maintain an in-depth understanding of the credit union’s products, service, policies and procedures-keeping in mind and understanding the credit union’s mission.

Qualifications

• Determined and motivated individual with a positive attitude.
• Ability to work in a team setting as well as take on projects as an individual.
• Must possess a four-year degree in public relations or marketing OR a two-year degree with two years of experience in public and/or community relations. 
• Must be an excellent verbal and written communicator. 
• Must be a self-starter and have proven examples of public or community relations-type of work.
• Must have an understanding of the credit union philosophy; products and services; and operations. 
• Must be detail-oriented. 
• Must be willing to play an active leadership role in the credit union as well as in the community. 
• Excellent verbal, written, presentation, and public speaking skills required.
• Ability to independently create content for required projects.
• Strong organizational and leadership skills required.
• Excellent knowledge of GPO products and services.
• Ability to successfully integrate factors of community needs with organizational goals and GPO’s giving back program.
• Ability to work effectively with media, community leaders, legislative entities, senior staff of the Credit Union and members of the Board of Directors.
• Ability to meet tight deadlines.
• Ability to maintain superior quality service and produce accurate work.
• Putting up and taking down displays.
• Excellent typing/PC skills required.

Physical Demands

• Sitting for prolonged periods of time
• Frequent computer usage and screen time
• Frequent typing and use of fine motor skills

Travel

Regular relationship-building, education, and public events require travel to various locations.

Schedule

 Monday – Friday – Typically 8:30 a.m. to 5:00 p.m.  

*Additional early morning, evening and weekend hours as necessary to accomplish objectives, goals and projects.

GPO’s Benefits Package Includes:

• Employer Paid 401K Retirement Plan (starting on your first day with 3% employer contribution match), Life Insurance, Long Term Disability and HSA Contributions
• Competitive Salaries, Annual Raises and Incentives
• Low Cost Medical, Dental, & Vision Insurance
• Paid Vacation Time, Sick Leave, Personal Time and 11 Paid Holidays

Actual compensation rate will be determined based on relevant experience.

Salary : $23 - $28