What are the responsibilities and job description for the Growth Marketing Lead position at GPTZero?
About GPTZero
GPTZero is on a mission to restore trust and transparency on the internet. As the leading AI detection platform, we empower educators, students, journalists, marketers, and writers to navigate the evolving landscape of AI-generated content. With millions of users and institutions relying on us, we’re building a category-defining company at the intersection of AI and information integrity.
Our team comes from high-performing engineering cultures, including Uber, Meta, Amazon, Affirm, and leading AI research labs, including Princeton, Caltech, Vector, and MILA.
Over the past year, growth at GPTZero has been founder-driven— from $2M to $10M ARR in <1 year. Now, we’re hiring our founding growth marketer to drive the next chapter from 10 to 100M of ARR.
What You’ll Own:
GPTZero is on a mission to restore trust and transparency on the internet. As the leading AI detection platform, we empower educators, students, journalists, marketers, and writers to navigate the evolving landscape of AI-generated content. With millions of users and institutions relying on us, we’re building a category-defining company at the intersection of AI and information integrity.
Our team comes from high-performing engineering cultures, including Uber, Meta, Amazon, Affirm, and leading AI research labs, including Princeton, Caltech, Vector, and MILA.
Over the past year, growth at GPTZero has been founder-driven— from $2M to $10M ARR in <1 year. Now, we’re hiring our founding growth marketer to drive the next chapter from 10 to 100M of ARR.
What You’ll Own:
- Top-of-funnel growth: You’ll lead the charge on new customer acquisition—from creative campaigns to performance marketing.
- Influencer strategy: You’ll collaborate with our TikTok creators (example video) and expand our influencer program.
- Agency partnership: You’ll work closely with our elite ad agency (run by the head of growth at DuckDuckGo, that also manages millions of ad-spend for Perplexity) and work with the best in the game.
- Toolstack: Leverage the latest AI and marketing tools, launch A/B tests, and constantly experiment to find what works.
- Creative meets analytics: Bring together sharp creative instincts with a data-brained mindset to scale what sticks.
- Have 2–5 years of experience in growth marketing or performance marketing, preferably at an early-stage, fast-growing startup.
- Know your way around Paid Social, Paid Search, Retargeting, Influencer, Content and Affiliate marketing.
- Are familiar with SEO/SEM strategy, customer lifecycle, and activation flows.
- Live for metrics. Whether it’s Google Analytics, Amplitude, or A/B testing, you make data-backed decisions.
- Think fast, move faster. You're scrappy, high-velocity, and creative to your core.
- Want to own a number—and actually grow it.
- Running or scaling video marketing
- CRM and email marketing tools like HubSpot
- One of New York’s fastest-growing startups (from $2M → $10M ARR in under a year)
- An elite, in-person team based out of Union Square (33 Irving Pl)
- A company that blends deep tech with a mission to improve the world (AI literacy and integrity)
- Growth Mentorship—We’ll invest in top-tier growth mentors and coaches to help you learn and scale. To start, you’ll meet weekly with our growth advisor, Gaurav Vohra (Founding Growth @ Superhuman), for hands-on strategy sessions. You’ll also have unfiltered Slack access to Gaurav to troubleshoot challenges and refine your experiments live.
- Stipend for physical health and wellness (eg. home setup, gym membership, massage, spa, and therapy)
- Meals fully covered.
- Semi-annual team retreats (the last three were team skiing in northern Ontario, salsa dancing in Miami beach, and booking out Celine Dion’s former mansion in Montreal)
Salary : $10
