What are the responsibilities and job description for the Graphic Designer position at Graco Inc.?
Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.
The Graphic Designer will design, layout, and produce a variety of print and digital marketing materials using AI-generated design for our products and businesses around the world. The Graphic Designer will work closely with marketing and communication professionals, copywriters, videographers, our design team and other cross-functional teams to lead Generative AI-driven design initiatives that resonate with our diverse customer audiences and align with Graco’s brand identity.
What You Will Do at Graco
Graphic Design & Production
Projects will encompass a diverse array of marketing materials, including digital and print brochures, advertisements, flyers, logos, PowerPoint presentations, social media imagery, posters, company communications, packaging, and more.
Focus will be on the integration of Generative AI design across our graphic design projects.
Support the Web Designer in the production of web or interactive design using HTML and web development software.
Propose design concepts and present ideas to stakeholder.
Revise content based on feedback ensuring the final product aligns with client expectations, Graco brand standards and business objectives.
Project Management
Manage multiple projects simultaneously, balancing quality with efficiency in a fast-paced environment.
Organize tasks to meet tight deadlines and uphold Graco’s standards of excellence.
Coordinate, consolidate and ensures all necessary approvals are obtained from relevant departments
Conduct research and identify suitable resources for each production task to ensure quality and budget requirements are met.
Track, organize, and archive digital files for each project.
Research & Trends
Conduct thorough research on industry, product, and customer needs including the use of new and emerging AI technologies for graphic design.
Stay current with industry trends and best practices to keep designs fresh and relevant.
Client & Team Collaboration
Meet with clients and team members to understand produce value propositions, project goals, brand voice, and audience.
Partner with marketing teams to ensure cohesive messaging and brand alignment.
Serve as the point contact for both international and internal clients when graphics are requested.
What You Will Bring to Graco
Bachelors degree in Graphic design, Commercial Art, or related field.
3 years of experience as a Graphic Designer or Graphic Production Designer using AI graphic design tools.
Experience with AI-assisted design tools such as Adobe Firefly, Dall-E, or Midjourney, along with a strong portfolio in graphic design for both print and digital media.
Proven proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office (PowerPoint, Excel, Word), alongside expertise in photo retouching and production layout techniques.
Strong work ethic with the ability to balance multiple priorities while collaborating effectively within teams and working independently when needed.
Exceptional communication skills, including verbal, written, and spoken.
Proactive learner with a growth mindset, adept at approaching challenges decisively and balancing creativity with strategy to deliver results.
Solid understanding of design principles, including balance, color theory, and typography.
Accelerators
Global industrial manufacturing experience and knowledge.
Motion graphic experience is a plus.
Photography skills are a plus.
Masters or advanced degree preferred.
At Graco, you truly make a difference. Your unique talents contribute to our organizational growth and future. Not only do you make a difference, but Graco’s culture empowers employees to create their own career path. Whether you choose to advance within your current department or explore new opportunities in different divisions, you have the ability to build your future. Our managers are here to provide support and guidance as you continue to grow within your career.
Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers. Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022. Graco offers attractive compensation, benefits and career development opportunities. Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.
Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
