What are the responsibilities and job description for the Strategic Business Development Leader position at Graco?
Graco is a leading manufacturer of premium equipment for fluid handling solutions. We're committed to delivering innovative products and services that meet the evolving needs of our customers.
About This Opportunity
We're seeking a highly experienced marketing leader to join our team as the Vice President of Strategic Marketing. In this role, you'll have the opportunity to shape our marketing strategy and drive business growth through effective marketing initiatives.
Key Responsibilities
- Develop and execute strategic marketing plans aligned with corporate objectives, customer needs, and market trends.
- Provide ongoing strategic direction, coaching, and mentorship to business units to ensure cohesive messaging and resource allocation.
- Lead market research processes to generate actionable insights about market trends, customer needs, preferences, and competitive landscapes.
- Synthesize market research to guide the creation of tailored marketing strategies and ensure business units are positioned effectively in their respective markets.
- Establish and manage Voice of Customer (VoC) programs to gather and analyze both qualitative and quantitative customer insights.
Requirements
To be successful in this role, you will need:
- A bachelor's degree in marketing or a related field.
- Minimum 10-15 years of experience in strategic marketing, with at least 5-7 years in a senior leadership role.
- Proven ability to develop and execute strategic marketing plans in partnership with business units.
- Strong experience in market research, Voice of Customer (VoC) programs, strategic pricing, and customer engagement.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate with senior leadership and business units.
