What are the responsibilities and job description for the Digital Design Strategist position at Gradient Positioning Systems, LLC?
Gradient Financial Group is a leading financial services company that includes twelve unique entities doing business throughout the country. We’re seeking an energetic crew member for the Digital Design Strategist with Luson Media. Luson Media is a full service PR firm that provides print, web, video and other design services.
It’s time to take your career to a higher altitude with the Gradient Financial Group. Visit https://www.careers.gradientfinancialgroup.com/ to learn more about our values, leadership team, career paths, benefits and more!
Here at Gradient, we take our work and our culture seriously. We frequently come together for food days, friendly competitions, volunteering, and other special events. We also prioritize openness and transparency so that you’re always informed when significant decisions and changes are made.
When charting your next route, you may be wondering what to expect. If you take flight with Luson Media, we provide:
It’s time to take your career to a higher altitude with the Gradient Financial Group. Visit https://www.careers.gradientfinancialgroup.com/ to learn more about our values, leadership team, career paths, benefits and more!
Here at Gradient, we take our work and our culture seriously. We frequently come together for food days, friendly competitions, volunteering, and other special events. We also prioritize openness and transparency so that you’re always informed when significant decisions and changes are made.
When charting your next route, you may be wondering what to expect. If you take flight with Luson Media, we provide:
- Health insurance
- Dental insurance
- Vision insurance
- Paid time off (PTO)
- Volunteer time off (VTO)
- Hybrid remote work options
- 401K
- Life Insurance
- Flexible schedules
- Monthly Social Activities
- Casual dress code
- Professional development
Now, you’re probably wondering a little more about what we are looking for, so here it is:
- Business, Marketing or related Bachelor’s Degree or equivalent work experience – Required
- 1 years of work experience in social media – Required
- 2 years of experience related to digital marketing – Required
- 2 years of experience in customer service – Preferred
- Experience in Work, Adobe Software, and calendar management – Required
- Hands-on experience using social media for brand awareness – Required
- Knowledge and understanding of SEO and web traffic metrics
- Knowledge of social media and digital marketing platforms such as Facebook, Instagram, LinkedIn, YouTube, etc.
- Basic knowledge of social media automation/analysis tools
- Competent knowledge of the financial industry’s basic operations
- Competent knowledge of overall company structure
- Competent knowledge of industry-specific marketing tools and best practices
- Proficient knowledge of office procedures and of spelling, grammar, punctuation, and arithmetic
- Proficient of Microsoft Office Suite Programs
- Knowledge and adherence to data integrity rules such as GDPR, CAN-SPAM, cookie, and compliance standards
- Proficient knowledge of the marketing funnel and lead generation best practices
- Proficient skill in logical and technical thinking
- Knowledge in design and QA of lead scoring, multi-tiered programs, and trigger-based workflows
- Proficient skills in effective verbal and written communication with an attention to detail
- Proficient skill in time-management and multi-tasking
- Proficient skill with company software
- Proficient skill in organization, completing assignments accurately and with high attention to detail
- Ability to learn graphic design and photo editing
- Ability to perform video editing and create video clips for public viewing
Want some more specifics? If you join the Luson Media crew, here’s what you’ll be doing:
- Assist with Senior Digital Design Strategist(s), Digital Marketing Manager, and/or Digital Marketing Director to devise and oversee the digital media strategy, including goals, KPIs, acquisition of content, lead generation, and online brand and product campaigns to raise awareness
- Assist with Senior Digital Design Strategist(s), Digital Marketing Manager, and/or Digital Marketing Director to develop and manage digital marketing campaigns, utilizing a range of techniques including social media, paid search/social, SEO, pay-per-click, and all other as decided by leadership
- Devise strategies to drive online traffic to internal and external customers websites
- Assist in the social media strategy for the internal and external customers, including content creation, lead generation, and brand awareness
- Produce creatives and maintains brand consistency through many touchpoints: digital experiences, email marketing, social media, and website
- Create video shorts from longer form videos to be used on social media and other digital marketing channels.
- Create video content internally and/or partner with internal and external customers to create/edit video content to be used on social media and other digital marketing channels.
- Create copywriting for social media posts and advertising.
- Assist in planning and budgetary control of all digital marketing
- Evaluate customer research, market conditions and competitor data
- Communicate with existing digital marketing clients as it relates to campaign results
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Participate in the establishment, organization, and implementation of short- and long-range goals, objectives, policies, and operating procedures.
- Assist in monitoring and evaluating program effectiveness and impacts changes required for improvement.
- Coordinate and partner with others to execute special projects
- Maintain records on users and compliance activities.
- Prepare regular and ad-hoc reports
- Generate and provide monthly billing submission and/or manage submission of report.
- Provide advice and assistance to senior management in the planning, implementation, and evaluation of modification to existing operations, systems, and procedures
- Research and make recommendations to management pertaining to acquisition of operating equipment
- Ability to learn marketing automation systems such as HubSpot or Salesforce.
- Effectively manage campaigns and marketing efforts to generate measurable results
- Direct and execute email campaigns, direct mailings and newsletters
- Support in planning and coordinating email campaigns related to seminars, meetings and events
- Maintain an accurate and up-to-date understanding of trends, best practices, and prevailing attitudes and approaches
- Assist in customer service calls
- Manage internal and external customer relationships
- Partner with team members to ensure and maintain positive relationship management
- Provide direct correspondence and support for FSP inquiries, including calls, emails and face-to-face; assist team members with elevated inquires
- Create presentations, educate and train internal employees
- Promote programs to internal and external customers to generate new users and maintain existing users
- Assist in recruiting new internal and external customers by demonstrating the value of the program
- Attend events for face-to-face recruitment and maintenance of users
- Educate and train internal employees on the merits of program
- All other duties as assigned
Whether your flight begins at our Minnesota or Kansas office, we’re committed to your ascent to your career’s maximum altitude. We help our employees thrive in their chosen field while also encouraging them to explore other parts of our company and the industry. We’re committed to our crew members in a way that truly shows that at Gradient, the sky really is the limit.
