What are the responsibilities and job description for the Social Media Specialist position at Graham Healthcare Group?
Graham Healthcare Group is looking for a Social Media Specialist to join our dynamic team. The role of the Social Media Specialist is to help strategize and execute marketing initiatives on the Graham Healthcare Group entities and any new merger and acquisitions. Marketing initiatives in this capacity including social and digital presences across channels on behalf of companies in regards to brand awareness, lead generation, ecommerce sales, recruitment reputation, and more. The Social Media Specialist will report to the Senior Marketing Manager and collaborate with the multiple teams in the organization and leaders within our portfolio.Graham Healthcare Group is a strong and growing company with a history founded on leadership and corporate citizenship. Whether you work in care-coordination or behind the scenes in support of the business and its employees, you will use your knowledge and expertise to support our patients and our mission.Our high value rewards package :
- Up to 22 paid holiday and personal days off in year one
- Company funded pension
- DailyPay : Access your money when you want it!
- Industry-leading 360 You ™ benefits program
- Company paid emotional health and wellness support for you and your family
- Adoption assistance
- Access to Ramsey SmartDollarCertain benefits may vary based on your employment status.What you'll do in this role :
- Execute social strategy to drive increased engagement, brand advocacy, ecomm sales, and recruitment and job interest.
- Establish and reach / meet KPIs and benchmarking with reporting monthly on goals
- Develop and execute innovative social cross-platform programming on Instagram, TikTok, Facebook, Pinterest, Threads, LinkedIn, Glassdoor, Indeed, Google My Business and emerging platforms.
- Gather UGC from employee networks, catalog, and leverage on social platforms
- Create and direct visual presence on social media platforms. Maintain a strong visual personality and style guide.
- Develop monthly calendars across channels based on goals that incorporate content based on brand themes and goals including visual asset and / or prompt and caption / copy.
- Schedule all content, monitor all channel comments and DMs to reply within company standards and expectations.
- Work with Talent & Community team to create optimal influencer content strategy for owned social channels.
- Work with support and operational teams to address inquiries and escalate complaints as needed.
- Analyze competitor activity on an ongoing basis to provide applicable learnings that will inform the social strategy.We are looking for a Social Media Specialist with :
- Degree in Marketing, Communication, or related field
- 4 or more years of experience working in a similar capacity
- Previous agency experience thriving and enjoying working in a fast-paced environment
- Passion for quality content and creativity
- Ability to prioritize tasks based on importance and time required to complete
- Proven track record of delivering quality assets in established product timelines
- Collaborates well with teams, while being able to independently execute
- Comply with Companies core competencies and values
- Microsoft Office (Word / Excel / PowerPoint)
- Native social platforms and third-party monitoring and scheduling tools (e.g. Sprout Social, Hootsuite, etc.)We are an equal opportunity employer and value diversity at our company.NOTICE : Successful completion of a drug screen prior to employment is part of our background process, which includes medical and recreational marijuana.By supplying your phone number, you agree to receive communication via phone or text.By submitting your application, you are confirming that you are legally authorized to work in the United States.JR# JR245593
