What are the responsibilities and job description for the Account-Based Marketing Strategist, Education position at Grammarly?
Grammarly offers a dynamic hybrid working model for this role. This flexible approach gives team members the best of both worlds : plenty of focus time along with in-person collaboration that helps foster trust, innovation, and a strong team culture.
If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.
About Grammarly
Grammarly is the world’s leading AI writing assistance company trusted by over 40 million people and 50,000 organizations. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of the Fortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across—and get results—with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 7 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.
The Opportunity
To achieve our ambitious goals, we’re looking for an Account-Based Marketing Strategist to join our Revenue Marketing team. This person will be responsible for partnering with the Strategic Account team supporting Grammarly for Education to build strategic relationships with our most valuable accounts. They will develop and execute 1 : 1 and 1 : few campaigns, partnering with sales, product marketing, demand gen, and field marketing for assigned accounts. They’ll provide Intent signals to sales, and ensure full contact coverage of buying teams to land and expand institution-wide.
A key member of a brand new account-based marketing team, this individual will be responsible for activating buying teams within some of our highest-value Education accounts. They will partner very closely with Strategic Accounts managers to determine account prioritization between 1 : 1 vs. 1 : few approach and identify contact and comms strategy to drive account engagement, pipeline generation and acceleration, and won revenue.
As an Account-Based Marketing Strategist, you will :
- Be responsible for campaign strategy and execution that delivers expansion pipeline and revenue for assigned key accounts.
- Deliver bespoke experiences, messaging, and product influence that unlock CXO and buying team engagement.
- Work closely with the sales team to uncover pain points and opportunities for key accounts and tailor marketing strategies to meet those needs.
- Collaborate with the content and creative teams to develop personalized marketing materials and content for each account / segment.
- Leverage data to measure campaign effectiveness, making data-driven decisions to optimize future ABM efforts.
- Stay abreast of ABM best practices and emerging technologies, implementing new tools and strategies as appropriate.
Qualifications
Compensation and Benefits
Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more :
Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US locations are categorized into two compensation zones based on proximity to our hub locations.
Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future.
Zone 1 : $126,000 – $160,000 / year (USD)
We encourage you to apply.
At Grammarly, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).
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Salary : $126,000 - $160,000
