What are the responsibilities and job description for the Public Relations Manager position at Grand Circle Corporation?
Public Relations Manager
Position Summary: The Public Relations Managers role is to develop and maintain a positive and current public image for the Organization. This will involve developing relationships with key travel publications, writing and maintaining press releases and responding to PR requests. The PR Manager will also be responsible for maintaining the Organizations social media presence.
Top 3 Goals: What you will be tasked with 100% of the time
- Develop a strong image and exposure for GCC with focus on OAT -60%
- Meet with key leaders to understand business and current issues
- Contact and develop relationships with Media/Editors of travel publications
- Strengthen social media presence across various platforms (Facebook, Instagram, LinkedIn and Twitter)
- Monitor trends in social media and appropriately apply that knowledge to increase brand awareness and drive engagement and leads.
- Create actionable plans to grow engagement and followers on primary channels.
- Increase exposure of OAT Brand through media releases - 30%
- Understand Brand positioning and travelers meet with brand writers, double-jack
- Draft ongoing press releases and 2023 Press Kit
- Weekly report out on actions and results
- Develop and maintain PR Budget - 10%
- Understand current plan and last 5 year actions
- Determine relevancy of current expenses
- Develop and maintain Annual PR Budget
Job Requirements:
- 10 years of experience in Public Relations field
- Bachelor Degree in PR, Communication or Journalism
- Technical requirements:
- 2 years driving Social Media presence
- Strong written and oral communications essential
- Good public speaking/presentation skills required
- Preferred:
- Travel industry or media publication experience
Grand Circle Corporation is an award-winning, global travel company that is the world leader in travel for those aged 50 and above.? Our core asset is our people, and we have a strong culture in place where individuals are encouraged to grow both professionally and personally.? The core of our unique work environment rests on two essential elements: culture and values.? Our values shape our decisions, give direction to our growth, and allow us to measure success.? If you are looking for the potential for unlimited career growth, arent satisfied with the status quo, are excited to transform your environment, and would love to enrich your life by seeing the world, Grand Circle Corporation is the place for you!
