Marketing Assistant- Part-Time

OUR CULTURE :

Our mission and core values are brought to life by our culture. At the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming : We are open to all. We are a place where you can belong and become. We are genuine : We value you and embrace your individuality. We are hopeful : We believe in you and your potential to become a catalyst in the world. We are nurturing : We support you in your journey to develop your full potential. We are determined : We are on a relentless quest to make our community stronger, beginning with you.

Requirements

Position Title : Marketing Assistant

Reports to : Marketing Director

Department : Administration

Classification : Part-Time, Non-Exempt

Schedule : 15-20 hours per week

Compensation : $17.00-$20.00 / hour

POSITION SUMMARY :

The Marketing Assistant will support the Marketing Director on tasks such as social media management, content creation and internal marketing materials that highlight the Grand Traverse Bay YMCA's mission, program and events. At the discretion of the Marketing Director, the assistant will collaborate and support the different departments while effectively promoting the Y's impact.

ESSENTIAL FUNCTIONS :

• Create, schedule, and publish dynamic content across various platforms in alignment with the Y's brand and voice
• Monitor the Grand Traverse Bay YMCA's social media engagement while responding to inquiries and tracking performance metrics
• Research and stay up-to-date on social media trends and recommend strategies to enhance the reach and engagement
• Write and edit content for social media, newsletters, website and other outlets of communication
• Capture photography and videography during Y programs and events for social content and marketing use
• Create digital and print materials such as signage, posters, event flyers and promotional items
• Ensure internal materials reflect current programs, promotions and important member updates
• Organize and maintain the internal library of YMCA photos, videos and marketing materials
• Assist with coordinating and promoting special events and campaigns
• Provide general administrative support to the marketing and engagement team
• Other responsibilities as deemed appropriate by direct supervisor

QUALIFICATIONS

• At least 18 years of age
• Experience in marketing, communications or related work (experience through internships or coursework is acceptable)
• Proficient in social media platforms and basic analytical tools and software
• Strong oral and written communication skills with attention to detail
• Familiar with using Adobe Creative Suite (Illustrator, InDesign, Photoshop, Lightroom)
• Experience capturing and editing photos in various settings, video experience a plus
• Excellent organizational skills and the ability to meet deadlines
• Ability to work independently and as part of a team
• Possess a strong understanding of the YMCA and its purpose, mission and values; demonstrates this understanding through behavior and actions that support the purpose, mission and values
• Current certification in CPR and AED; complete trainings in Child Abuse Prevention and Blood Borne Pathogens (internal training provided)

WORKING CONDITIONS

• Flexibility for occasional evening or weekend events
• Ability to work in a fast-paced environment
• Works under tight deadlines
• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust; additionally, the job entails frequent exposure to a computer screen

CORE COMPETENCIES

Mission Advancement : Accepts and demonstrates the Y's vales. Demonstrates a desire to serve others and fulfill community needs. Supports fund-raising.

Collaboration : Works effectively with people of different backgrounds, abilities, opinions, and perceptions. Builds rapport and relates well to others. Seeks first to understand the other person's point of view and remains calm in challenging situations. Listens for understanding and meaning; speaks and writes effectively. Takes initiative to assist developing others.

Operational Effectiveness : Makes sound judgments, and transfers learning from one situation to another. Embraces new approaches and discovers ideas to create a better member experience. Establishes goals, clarifies tasks, plans work and actively participates in meetings. Follows budgeting policies and procedures and reports all financial irregularities immediately. Strives to meet or exceed goals and deliver a high-value experience for members.

Personal Growth : Pursues self-development that enhances job performance. Demonstrates an openness to change and seeks opportunities in the change process. Accurately assesses personal feelings, strengths, and limitations and how they impact relationships. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.

Salary : $17 - $20