What are the responsibilities and job description for the Marketing Programs Specialist position at Granite City Electric Supply?
Summary / Objective Reporting to the Senior Marketing Manager, the Marketing Programs Specialist is responsible for planning, executing, and overseeing various marketing initiatives related to both revenue generating channel programs, as well as internal communication projects. This role involves developing strategies, coordinating campaigns, managing budgets, analyzing performance metrics, and ensuring alignment with overall business goals.
Essential Functions
Define scope and objectives for each marketing programWork with sales and other cross-functional teams to help identify, validate, and initiate new program opportunitiesDevelop and report on program key performance indicators (KPI’s) to senior team leadersCreate detailed project plans that outline tasks, timelines, and resourcesWork within our “Marketing centers of excellence” (digital team and creative team) to ideate and shepherd creative components that drive customer awareness, sales and new customer acquisitionManage program communications to gain alignment and support from internal stakeholders including sales, finance, and operationsGather information for the analysis on owned marketing campaignsDevelop various education and training tools to support GCE sales effortsResponsible for creating and maintaining marketing program budgetsAbility to take product or segment knowledge and create compelling value propositions and messagingConsistently translate and convert creative concepts into useful sales or promotional toolsUtilize and manage outside resources (key vendors or agencies) as needed to accomplish program objectivesAssist with other marketing team needs, including promotions and trade show preparation and executionPerform other related duties and assignments as requested by leadershipPosition Requirements
Strong project management and analytical skillsSolid understanding of Microsoft, Adobe, Digital Marketing, and CRM systemsMust possess a high degree of organizational skills and be a self-starter
Excellent verbal, written and presentation skills requiredAbility to work in fast paced organization, meeting multiple deadlines & prioritizing tasksAdaptability / flexibility / willing to change & adjust with business conditionsWork with a sense of urgency
Supervisory Responsibility This position has no immediate supervisory responsibilities.
Education and Experience
Bachelor / Associate degree in marketing, Business, or related3-5 years’ work experience in office and / or field office environmentProven track record of managing the lifecycle of marketing programsProven success in driving sales / customer acquisition programsDistribution, manufacturing, or electrical industry experienced very helpful, but not requiredCritical thinking and a passion for disruptive Marketing a must
Work Environment This job operates in a clerical / distribution office setting.
Position Type and Expected Hours of Work This is a salary, full-time position based out of our Brockton, MA location. Days and hours of work are Monday through Friday, 8 : 30 a.m. to 5 p.m. Occasional evening and weekend work may be required as job duties demand.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
This is largely a stationary role but involves climbing stairs in many of our branch locations; however, some material management and filing is required.
This would require the ability to lift light boxes and materials, open filing cabinets, and setting-up photographic equipment as necessary. The employee may be required to sit for long periods of time but will also be expected to do on-site / field work such as photo shoots, tradeshows and meetings.
Travel
Some regional travel will be required @ 15 - 20%.
Granite City offers competitive wages, great benefits including medical, dental, vision, life, STD / LTD, 401k, vacation, holiday, sick and more! Join our team and work among the best in the industry!
We are an equal opportunity employer. Minority / Female / Disabled / Veteran
Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test.
This employer uses E-Verify.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
