What are the responsibilities and job description for the Marketing Programs Specialist position at Granite City Electric?
Job Details
Description
Summary / Objective
Reporting to the Senior Marketing Manager, the Marketing Programs Specialist is responsible for planning, executing, and overseeing various marketing initiatives related to both revenue generating channel programs, as well as internal communication projects. This role involves developing strategies, coordinating campaigns, managing budgets, analyzing performance metrics, and ensuring alignment with overall business goals.
Essential Functions
- Define scope and objectives for each marketing program
- Work with sales and other cross-functional teams to help identify, validate, and initiate new program opportunities
- Develop and report on program key performance indicators (KPI’s) to senior team leaders
- Create detailed project plans that outline tasks, timelines, and resources
- Work within our “Marketing centers of excellence” (digital team and creative team) to ideate and shepherd creative components that drive customer awareness, sales and new customer acquisition
- Manage program communications to gain alignment and support from internal stakeholders including sales, finance, and operations
- Gather information for the analysis on owned marketing campaigns
- Develop various education and training tools to support GCE sales efforts
- Responsible for creating and maintaining marketing program budgets
- Ability to take product or segment knowledge and create compelling value propositions and messaging
- Consistently translate and convert creative concepts into useful sales or promotional tools
- Utilize and manage outside resources (key vendors or agencies) as needed to accomplish program objectives
- Assist with other marketing team needs, including promotions and trade show preparation and execution
- Perform other related duties and assignments as requested by leadership
Position Requirements
Supervisory Responsibility
This position has no immediate supervisory responsibilities.
Education and Experience
Work Environment
This job operates in a clerical / distribution office setting.
Position Type and Expected Hours of Work
This is a salary, full-time position based out of our Brockton, MA location. Days and hours of work are Monday through Friday, 8 : 30 a.m. to 5 p.m. Occasional evening and weekend work may be required as job duties demand.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
This is largely a stationary role but involves climbing stairs in many of our branch locations; however, some material management and filing is required.
This would require the ability to lift light boxes and materials, open filing cabinets, and setting-up photographic equipment as necessary. The employee may be required to sit for long periods of time but will also be expected to do on-site / field work such as photo shoots, tradeshows and meetings.
Travel
Some regional travel will be required @ 15 - 20%.
Granite City offers competitive wages, great benefits including medical, dental, vision, life, STD / LTD, 401k, vacation, holiday, sick and more! Join our team and work among the best in the industry!
We are an equal opportunity employer. Minority / Female / Disabled / Veteran
Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test.
This employer uses E-Verify.
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Education
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