International Marketing Specialist

Are you passionate about international marketing and fluent in English and Spanish? Do you have experience managing localization projects, working with global partners, and utilizing digital marketing and AI tools to drive engagement? Are you eager to travel internationally and collaborate with teams across Europe, South America, and Asia? 

DuraLabel by Graphic Products is seeking an International Marketing Specialist to develop and execute international marketing strategies, build strong partnerships with our distributors, and ensure brand consistency across all markets. This role is pivotal in driving B2B localized marketing efforts, managing content adaptation, and leveraging digital tools to enhance global outreach. If you are a strategic thinker with hands-on experience in global marketing, we invite you to join our team! 

Essential Functions: 

• Develop and implement international marketing strategies tailored for Europe, South America, and Asia. 

• Manage localization projects, ensuring marketing materials, websites, and campaigns align with branding and messaging guidelines. 

• Collaborate with international partners to create and execute joint marketing plans. 

• Oversee the translation and adaptation of marketing content for different regions, ensuring cultural relevance and accuracy. 

• Use and understand digital marketing tools, including SEO, PPC, email marketing, and AI-driven analytics, to enhance global campaigns. 

• Conduct market research to identify trends, competitive landscapes, and opportunities in international markets. 

• Help partners coordinate international trade shows, events, and marketing initiatives. 

• Monitor and analyze campaign performance, providing insights and recommendations for optimization. 

• Maintain consistency in brand messaging and visual identity across all international marketing channels. 

• Work closely with internal teams, including international sales, product management, and design, to align international marketing efforts with company objectives. 

Required Skills/Abilities: 

• Excellent verbal and written communication skills in English and Spanish (additional languages a plus). 

• Strong project management skills with the ability to handle multiple international marketing initiatives simultaneously. 

• Experience in localization processes, translation management, and cultural adaptation of marketing content. 

• Proficiency in digital marketing tools, including SEO, SEM, email marketing platforms, and AI-driven analytics. 

• B2B Marketing experience with the ability to develop and nurture relationships with international partners and stakeholders. 

• Strong analytical skills with the ability to interpret data and optimize marketing strategies accordingly. 

• A good technical aptitude and experience with technology and hardware is a big a plus. 

• Ability to travel internationally up to 10% of the time. 

Required Education and Experience: 

• Bachelor’s degree in marketing, business, international relations, or a related field (or equivalent working experience). 

• 6 years of experience in international marketing, with a focus on localization and global brand management. 

• Experience leading joint marketing initiatives with international partners. 

• Familiarity with CRM, CMS, and marketing automation tools (e.g., HubSpot, Marketo, Salesforce). 

Benefits: 

• Collaborative, dynamic work environment with a passionate marketing team. 

• Extraordinarily strong approach to work/life balance. This is not hyperbole. 
  Ask us why and how. 
• If you’ve read this far, put a star in the upper left corner of your resume submission or cover letter. The director of marketing will personally review your resume because you show attention to detail and determination.  

• Working Schedule: 40 hours a week. Monday through Friday. In office.  

• Flex time options and choice of morning starting time from 5:00am to 8:30am. 

• Paid Time Off (PTO): Vacation and Health and Wellness time. 

• Medical, Dental, and Vision insurance options. 

Salary: $70,000, - $90,000 DOE