What are the responsibilities and job description for the MEDIA EXECUTIVE (SR) - WALA position at Gray Local Media, Inc?
About Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WALA:
WALA FOX10 News is the most-watched local media organization in the Mobile/Pensacola market producing the most hours of live news, weather, and original programming for the market’s Gulf Coast. The main studio is located in Mobile, Alabama (the founding home of Mardi Gras.) WALA is the oldest existing television station in the state. FOX10 takes pride in its winning culture and its renowned and historic commitment to the community.
Job Summary/Description:
Gray Digital Media Gulf Coast is looking for a skilled and results-driven senior-level Media Executive/Digital Specialist to join our team of integrated marketing/advertising professionals. Candidates will be based in the Mobile-Pensacola-Ft. Walton Beach area. This is not a remote position.
Are you a high-energy creative individual who likes working with people? GDM Gulf Coast is seeking an energetic, motivated, competitive Experienced Media Account Executive with the primary responsibility of growing advertising revenue with existing accounts and through new business development. We are seeking a person who can adapt quickly to new technologies and maximize sales on all our digital and over-the-air properties (WALA FOX10, Gulf Coast Sports & Entertainment Network, Telemundo Mobile-Pensacola). A strong work ethic and the ability to formulate and execute a daily plan is a must. This is a fast-paced and fun business that requires persistence, organization, creativity, and interpersonal skills. Minimum of 2 years experience in digital media sales is required. The chosen candidate will receive training, full benefits, and a generous compensation plan (salary plus commission).
Duties/Responsibilities include, but are not limited to:
- Develop new business and deliver advertising results for clients
- Seek out, pitch, and earn RFP opportunities across the United States
- Identify and present marketing solutions to a variety of local businesses in a variety of fields
- Prospect for new accounts – make cold calls to secure needs analysis meetings and peak business interest with all the exciting programs and products we have to offer
- Research accounts and the marketplace consistently
- Work with Creative Services on video production, the Traffic Department on advertising copy traffic, Finance Department on invoicing, discrepancies, and collection issues
- Represent GDM Gulf Coast to local clients in South Alabama and Northwest Florida and across the U.S. on the best and most comprehensive digital platforms in the marketplace and all linear stations
- Understanding customer growth needs, reaching goals and budgets, and utilizing CRM tools
Qualifications/Requirements:
- Strong work ethic
- Track record of success
- Time Management skill
- Strong interpersonal skills
- Self-starter
- Enjoys working in a fast-paced environment
- Detail-oriented with excellent communication & customer service skills
- Goal-driven with an attitude for success
- Effective problem-solving and organizational skills
- Team-focused with the ability to work independently and manage time
- Hungry for ongoing learning with a thirst to understand local business
- Receptive to work in an environment of change and new opportunities
- Portrays a positive, can-do attitude
- Previous work in outside sales and digital media is necessary
- Valid driver's license and clean driving record
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WALA-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
