What are the responsibilities and job description for the SENIOR PAID MEDIA SPECIALIST/ (REMOTE/USA) - GDM (GRAY MEDIA GROUP) position at Gray Local Media, Inc?
About Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
- Comprehensive Medical(Rx), Dental and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
- Focus on Caring
Salary/Wage:
$80,000 - $100,000/annually
Shift and Schedule:
Mon - Fri (or at Manager's Discretion)
Job Type:
Full-Time
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Job Summary/Description:
Gray Digital Media is seeking a dynamic and results-oriented Paid Media Strategist to join our innovative team. In this role, you'll leverage your expertise to develop complex campaigns within Google, Bing, Meta, and other social platforms to achieve desired results, manage advertising budgets, and bid strategies to maximize performance. This role will work cross-functionally with Operations, Sales, and senior leadership to drive meaningful and proven results for our clients. This position is remote.
Duties/Responsibilities will include (but not be limited to):
- Build, execute, and optimize cutting-edge paid Meta, Google, and Bing ad campaigns from conception to launch
- Provide ongoing actionable insights into campaign performance to relevant stakeholders
- Define, measure, and evaluate relevant paid media KPIs and objectives
- Oversee the day-to-day execution of paid media campaigns and provide recommendations to address performance or delivery concerns
- Conduct in-depth keyword and interest research, ad grouping, and audience targeting
Qualifications/Requirements:
- 5 years experience developing successful, measurable integrated paid media programs for multiple clients
- Advanced knowledge and expertise of paid social media channels including but not limited to Google, Meta, LinkedIn, Instagram, Snapchat, Pinterest, YouTube, Bing, etc. Emphasis on Google, Bing, and Meta
- Demonstrate knowledge of paid advertising across media channels; stay current on any changes in paid advertising and propose new format/partnership ideas for clients
- Strong analytical and creative thinking skills with the ability to generate insights, understand competitive analysis, and conduct market assessments
- Track record of delivering results for clients; raising brand awareness, driving demand, and creating creative high-impact connections with customers
- Bachelor's Degree
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
GDM-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Salary : $80,000 - $100,000
