What are the responsibilities and job description for the Media Executive position at Gray Media?
WCAX-TV is looking for a self-motivated, competitive, individual to join our sales team! Would you like to help local businesses in Vermont, New York, New Hampshire, or anywhere in the United States, grow with state-of-the-art digital and video marketing campaigns? Then this is the career for you!
Duties/Responsibilities include, but are not limited to:
• Identify, develop, and expand existing and new client relationships & key accounts
• Contact local direct clients and advertising agencies, acting as a liaison between the station and the advertising community
• Make customer-focused sales presentations to all classifications of clients to obtain orders for advertising
• Ensure clear understanding and interpretation of client needs, and recommend appropriate solutions, in order to meet requirements
• Review the performance of advertising campaigns on a regular basis with the client to ensure that they are delivering, and make tactical adjustments as necessary.
• Achieve monthly and quarterly sales goals on a consistent basis
• Communicate and collaborate effectively across all Gray Digital Media departments and support staff
Qualifications/Requirements:
- Bachelor's degree preferred
- Proficient in Microsoft Word, PowerPoint, and Excel
- Marketing/Business background is a plus
- Google AdWords certification a plus
- Valid driver's license
