What are the responsibilities and job description for the Marketing Graphic Designer position at GREAT LAKES DATA RACKS & CABINETS?
Key Responsibilities:
Graphic Design & Branding
- Design marketing collateral, including brochures, presentations, digital ads, social media graphics, and trade show materials.
- Develop and maintain a consistent brand identity across all platforms, ensuring alignment with the company's voice and industry standards.
- Create compelling visuals for website content, landing pages, and email marketing campaigns.
- Design technical illustrations and product visuals to support sales and marketing initiatives.
Marketing & Digital Media
- Assist in the execution of marketing campaigns focused on data centers, broadband providers, and fiber infrastructure clients.
- Collaborate with social media coordinator to create engaging social media content, including graphics, case studies, reels, etc.
- Contribute to SEO efforts by designing blog and website visuals that enhance readability and user experience.
- Manage and update the company’s website graphics and promotional banners.
- Disseminate and manage brand identity and product listing with key distributor partner
Industry Events & Product Marketing
- Design materials for trade shows, conferences, and industry events, ensuring our brand stands out in competitive settings.
- Support the creation of technical product sheets, spec documents, and installation guides with a clean and professional aesthetic.
- Assist in the production of video content, including product demonstrations and company branding videos.
Requirements & Qualifications:
- Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and tools like Canva, Figma, or Sketch.
- Strong knowledge of B2B marketing strategies
- Understanding of website design, UX/UI principles, and basic HTML/CSS (preferred but not required).
- Ability to work independently and manage multiple design projects simultaneously.
- Excellent attention to detail, organizational skills, and communication abilities.
Job Type: Full-time
Pay: $18.00 - $22.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Ability to Commute:
- Edinboro, PA 16412 (Required)
Work Location: In person
Salary : $18 - $22