Digital Marketing Specialist

We are looking for a Digital Marketing Specialist to participate in our company’s digital advertising campaigns. Your main responsibilities include monitoring online consumer behavior and working with the team to create campaigns to increase site traffic and sales. Our ideal candidate can proactively research market trends and create and optimize product campaigns across a variety of digital channels and formats and to connect with target audiences, drive engagement and achieve business objectives through digital means. This position is also responsible for the video production process from start to finish. We would like a creative team player with a passion for digital marketing and a passion for videography to become a pivotal part of our marketing team.

ESSENTIAL FUNCTIONS

• Research advertising trends
• Research competitors pricing and products
• Execute projects with the team to create content
• Contribute to the creation of creative marketing campaigns across social media, the company website, email and other platforms.
• Connect with target audiences, drive engagement through digital means
• Monitor project status
• Aid in SEO placement
• Experience in content creation
• Assist in analyzing marketing data to assist with future marketing strategies
• Create reports on the growth and analytics of campaigns
• Capture high-quality video content for various marketing campaigns
• Edit videos to produce professional content
• Manage and organize video files
• Promote the company’s brands and products across a variety of digital channels and formats including website and social media and more
• Collaborate with marketing team and other departments to integrate digital marketing and overall business strategies
• Use data-driven thinking and analytical skills to optimize marketing funnels and convert leads into customers
• Maintain website and other digital marketing platforms used for digital marketing campaigns
• Build partnerships with external agencies and vendors as needed
• Meet digital marketing budget as assigned
• Able to manage changing priorities
• Other related duties as assigned

ESSENTIAL JOB REQUIREMENTS/QUALIFICATIONS

• Bachelor’s degree related to marketing
• Digital marketing: 3-5 years (required)
• Social Media management: 3-5 years (required)
• Videography: 3-5 years (required)
• Experience researching and promoting products and services online via blogs, social media and website content
• Proven experience as a digital marketing specialist and videography or similar role
• Experience with video production process from start to finish (script, writing, directing, shooting and editing)
• Experience in marketing data analytics and tools
• Expert with using video and photo editing software
• Strong knowledge of techniques, including camera operation
• Experience in post-production and video editing
• Solid computer skills including MS Office, marketing software (Adobe, Adobe Photoshop, After Effects Creative Suite, Web analytics, Google AdWords etc.)
• Well organized and excellent attention to detail
• Exceptional communication and writing skills
• Creative mind
• Ability to work independently as well as collaboratively in a team environment

BENEFITS

• Health Insurance - Employees Premium is 100% Employer Paid
• Dental Insurance - Employees Premium is 100% Employer Paid
• Health Saving Accounts
• HSA Company Contribution - Employer paid per pay period
• Life Insurance - $10,000 Employee Life Insurance - Employer Paid
• 401(k)
• 401(k) Company Contribution
• Paid Time Off

Job Type: Full-time Hourly

Schedule: Monday to Friday 8:00am-4:30pm

Work Location: In person (Kimball, MN near St Cloud, MN)

Pay: DOE

Job Type: Full-time

Pay: $65,712.00 - $73,557.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan

Schedule:

• 8 hour shift
• Day shift
• Holidays
• Monday to Friday
• No weekends

Work Location: In person

Salary : $65,712 - $73,557