Marketing Director for Assisted Living

OVERVIEW:

The Community Liaison serves as both an internally and externally focused support at the facility level providing community-based business development and relationship management to drive census development, community integration, and customer service.

Responsible for creating and implementing an overall marketing strategy and build relationships in the community while increasing patient census and fostering partnerships with physicians, clinics, hospitals, community centers, elder law attorneys, Assisted Living Facilities, Skilled Nursing Facilities, and other Home Health, Hospice, and Home Care companies.

RESPONSIBILITIES:

·         Responsible for building and maintaining relationships with acute-care hospitals, health systems, Discharge planners, case managers, rehab centers, physicians, and assisted living facilities

·         In collaboration with the Executive Director, Administrator and Director of Admissions & Marketing, create and implement external marketing strategies focused on both primary and secondary referral sources

·         Maintain a list of primary and secondary referral sources with contact frequency and strategies for each

·         Ensure timely initial contact post Assisted Living referral. Including tour invitation, preparations for tours, facility readiness, etc.

·         Obtains Assisted Living referral information, including complete clinical and financial information necessary for admission committee approval

·         Ensures Assisted Living financial verification is accurate and complete before admitted to community

·         Develop marketing materials such as brochures, flyers, adds, campaigns, etc.

·         Works closely with the company’s Admissions and Business Office Managers

·         Participate and plan community events and activities that promote company goals and initiatives

·         Sound knowledge and understanding of payment systems (Medicare, Medicaid, HMO, commercial insurance, workers compensation, PDPM, ACO models)

·         Conducts the admission process of signing in and explaining admission policies to patients and their families

·         Ensures a smooth transition is achieved and that all paperwork is complete upon admission

·         Informs the facility of upcoming move outs

EDUCATION/EXPERIENCE:

·         Bachelors' degree in Marketing, Communications, Social Services, or Public Relations

·         3-5 years of marketing, public relations, or communications experience in skilled nursing or health care setting preferred

·         Demonstrated ability to develop and maintain relationships at an individual, professional, and community level

SUPERVISORY RESPONSIBILITIES:

·         This position has no supervisory responsibilities

WORK ENVIRONMENT:

·         This job operates in a health care setting. This role requires regular walking to various locations around the care center

·         Incumbent may be exposed to virus, disease and infection from patients and specimens in working environment

·         Use hands repetitively to operate standard office equipment; reach with hands and arms; and lift up to 20 pounds

·         Incumbent may be required to work extended periods of time at a video display terminal

·         Incumbent may experience traumatic situations, including psychiatric, and deceased patients

·         Works beyond normal working hours and on weekends and holidays when necessary

PHYSICAL REQUIREMENTS:

·         The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job

·         While performing the duties of this job, the employee is often required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear

·         The employee must occasionally lift or move office products and supplies, up to 20 pounds

TRAVEL: 

·         Travel is primarily local during the business day, although some out-of-area and overnight travel may be expected

Salary : $50,000 - $70,000