Sales and Marketing Director - Assisted Living - NJ

Overview:

Recruit Secure is collaborating with a highly rated and beautiful Assisted Living Facility (ALF) located in the West Orange, NJ, area that is looking for an experienced Sales and Marketing Director to join their team. The Director will be responsible for developing and executing plans to identify new business opportunities to generate leads and referrals and to position the ALF as a premier facility.  The focus of this position is to build strong key relationships with families, residents, and community organizations to secure and maintain a high occupancy/census.  The Sales Director manages the entire sales process and works to achieve corporate objectives by converting leads and referrals through a timely and thorough follow-up process, scheduling and managing tours, assisting, guiding, and educating families; and communicating with staff and families to resolve any roadblocks to admissions. This position reports to the VP of Sales and Marketing.

This is a great opportunity to join a dynamic facility and to directly affect their success. Salary, Benefits, and generous monthly bonus plans are offered.

Some Responsibilities:

• Maintain and develop referral relationships with clients, accounts, and professional referral sources
• Develop and implement sales and marketing plans
• Maintains sales tracking through CRM package (Sherpa)
• Develop community outreach plans
• Work with the Admissions department to meet short-term and long-range census goals.
• Develop and provide information for marketing materials or presentations as needed.
• Create, manage, and monitor new business development plans
• Conduct competitive research and monitor market trends.

Requirements:

• Prior Sales or Marketing experience for Assisted Living Facilities - a must
• Knowledge of Healthcare facilities and systems
• Demonstrated success in business development and account management
• Experience with CRM platforms
• Strong negotiating and closing skills