Digital Marketing Specialist

Digital Marketing Specialist

Supervisory Capabilities: None

Full-time Hourly

Salary Range: $30-35/hr

Hours: 40

On-site: Grand Rapids

Job Details

Join our marketing team at Green Shield Deck Builders, the number one deck builder in Michigan. We are looking for a self-motivated and creatively inspired individual to help expand our brand. This is a full-time hourly position with great potential for growth. We offer a 401K Program, Full Time Benefits, free swag, and a supportive environment that welcomes your unique personality and identity. We are excited to offer this opportunity to an experienced individual who is looking to bring their creativity to a growing brand and break away from standard commercial marketing jobs.

Position Duties:

• Contribute to the development and execution of content strategies for websites, blogs, social media, and email marketing.
• Create, edit, and publish high-quality content that adheres to brand guidelines and meets business objectives.
• Collaborate with other team members to produce content that supports marketing campaigns and initiatives.
• Monitor and analyze content performance using analytics tools and provide insights and recommendations for optimization.
• Maintain a content calendar to ensure timely and consistent delivery across all channels.
• Conduct research to stay informed about industry trends, competitor activities, and audience preferences.
• Assist with website content management to ensure accuracy and relevance.
• Support the creation of content templates, style guides, and best practices to ensure consistency in tone and style.
• Engage with the audience through social media channels, promptly responding to comments and messages.
• Participate in brainstorming sessions and contribute creative ideas for new content initiatives.
• Able to comprehend and utilize current brand awareness and contribute to future content creation.
• Organize and prepare written content for various marketing channels.
• Manage creative communications between internal and external stakeholders.

Qualifications:

• Associate’s degree in Marketing, Graphic Design, Communications, or a related field.
• 2 to 5 years of experience in content creation and management.
• Strong writing, editing, and proofreading skills with a keen eye for detail.
• Experience with social media platforms and understanding of best practices for content.
• Creative mindset with a passion for storytelling and content innovation.
• Willingness to learn a new industry
• Excellent attention to detail and commitment to producing high-quality work.
• Strong organizational and time management skills, with the ability to handle multiple projects and prioritize tasks effectively.
• Effective communicator and collaborator, able to work closely with cross-functional teams and senior stakeholders.
• Ability to take direction and feedback and apply it to enhance content quality and effectiveness.
• Project management experience and previous work with creative agencies is a plus.

Preferred Qualifications:

• Experience with photography/videography.
• Knowledge of email marketing platforms
• Experience with content analytics tools (e.g., Google Analytics) and ability to interpret data.
• Previous work with a construction company
• Familiarity with motion graphics and animation.
• Proven ability to shoot and edit video - hook, line, and sinker.
• Ability to act quickly on ideas and deliver results

Job Types: Full-time, Part-time

Pay: $30.00 - $35.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• 10 hour shift
• 8 hour shift
• Evening shift
• Weekends as needed

Ability to Commute:

• Grand Rapids, MI 49506 (Required)

Work Location: In person

Salary : $30 - $35