What are the responsibilities and job description for the Vice President, Marketing Director position at Greenfield Savings Bank?
Reports to: Chief Operating Officer
(Onsite to start, hybrid possible)
Greenfield Savings Bank looking for a Vice President of Marketing to direct the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the Bank’s market presence and focus on digital strategies to develop the Bank’s profile and positively impact the business.
The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. They will be a skilled marketing strategist and able to drive creativity and enthusiasm in others.
Responsibilities
- Design and implement comprehensive marketing strategies (with a keen eye to digital platforms) to create awareness of the company’s business activities.
- Produce ideas for promotional events or activities and organize them efficiently.
- Direct and produce valuable content for digital platforms.
- Manage the Bank’s presence at community events.
- Plan and execute campaigns for corporate promotion, launching of new product lines etc.
- Oversee public/media relations strategy and implementation.
- Develop and maintain a comprehensive marketing calendar that consolidates digital, social media, event and print campaigns.
- Develop goals and benchmarks for campaigns, monitor progress and report to senior management.
- Conduct general market research to keep abreast of trends and competitor’s marketing movements.
- Control budgets and allocate resources amongst projects.
- Maintain a solid knowledge of all products and services offered at the Bank.
- Work closely with other department heads to ensure that the Bank’s marketing needs are met, and collateral is compliant with financial services regulations.
- Manage and work closely with external vendors to produce content.
- Supervise the marketing team and provide guidance and feedback.
- All other duties and responsibilities as assigned.
Knowledge & Skills
- Proven experience as Marketing Director with a robust portfolio
- Excellent leadership, project management, and organization skills
- Analytical and creative thinking
- Exquisite communication and interpersonal skills
- Current best practices in all aspects of marketing
- Thorough knowledge of web/social media analytics (e.g. Google Analytics, Google AdWords, Facebook, etc.)
- Customer-oriented approach with aptitude
- Professional marketing certification is a plus
Requirements
- BS/BA in business administration, marketing and communications, or relevant field or comparable experience
- Able to travel freely throughout Western Massachusetts
Greenfield Savings Bank is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, gender identity and/or expression, national origin, disability status, protected veteran status, age, marital status, or any other protected class.
