Enterprise Sales Development Representative

Our Company

The construction permitting process in the United States is a black box - with over 500,000 different forms and 20,000 different processes, despite 95% of cities leveraging the same building code. Every day a project is stuck in permitting, businesses lose revenue, construction schedules slip, and expansion plans stall.

Founded in 2022 by builders, entrepreneurs, and industry experts, GreenLite’s mission is to streamline the construction permitting process and eliminate uncertainty for developers nationwide.

GreenLite combines purpose-built technology with our in-house team of architects, engineers, and city planners to drive customers to their fastest path to a permit. Our expert-led process ensures plans meet code requirements before submission, preventing unnecessary revisions and costly delays. We manage every step of the process, from pre-submission preparation to compliance reviews and final approval, to help our customers break ground faster so they can open on time and under budget.

Backed by nearly $40M in funding from top venture capital firms, including Craft Ventures, LiveOak Ventures, and Trust Ventures, GreenLite is disrupting permitting at scale. Today, over 50 of the nation’s leading brands, including Chipotle, Chick-fil-A, and Driven Brands, trust GreenLite to streamline their permitting process, helping them scale efficiently, predictably, and hassle-free.

The Role :

GreenLite’s sales team officially launched in early 2024, and now, we’re continuing to build our founding team of trailblazers. This is your chance to get in at the ground level of a fast-growing tech startup revolutionizing the licensing and permitting industry. If you’re looking for a role where you can make an immediate impact, grow quickly, and be a key player in shaping the future of our sales org—this is it.

GreenLite is looking for a Sales Development Representative to be a key player in our growing sales team. You'll work closely with a pod of Account Executives to identify leads, qualify prospects, and develop strategic outreach to secure high-value meetings. With full visibility into the sales cycle, you’ll gain hands-on experience in deal progression.

The most important attributes beyond core sales skills are: adaptability, intellectual curiosity, outstanding verbal and oral communication, problem solving, and being a great team player. If you're driven, strategic, and eager to make an impact, we want you on our team!

Location: Hybrid - SOHO Manhattan NYC

• At GreenLite, we place value in our in-office culture - both the relationships and collaboration it builds and also the creativity it brings to the table. We operate as a hybrid workplace putting GreenLite’s goals first while providing balance for our teammates.
  
  

What You’ll Be Doing

• Prospecting and Lead Generation: Research and identify potential customers using tools like LinkedIn, CRM software, and industry resources to build a pipeline of qualified leads
• Outbound Outreach: Conduct cold calls, send personalized emails, and engage on LinkedIn to initiate contact with prospect
• Qualifying Leads: Assess the needs of potential customers through discovery calls and emails to determine if they align with the company’s offerings
• Scheduling Meetings: Quickly develop rapport and set up appointments or demos with qualified leads for Account Executives (AEs)
• Educate and Engage: Share relevant information about GreenLite’s offerings, clearly demonstrating value and handling objections
• Pipeline Management: Maintain and update lead information in CRM system (Hubspot), tracking progress and ensuring accurate reporting of activities
• Collaboration with Sales Team: Work closely with AEs and other sales team members to strategically engage high-potential prospects and identify unique strategies to book meetings
• Market Research: Stay informed about industry trends, competitor activities, and market developments to refine outreach strategies
• Performance Reporting: Regularly update the Sales Manager and Sales Operations Manager on lead generation progress through weekly, monthly, and quarterly reports
• Process Improvement: Continuously refine outreach techniques, ICP targeting, and lead qualification criteria to optimize conversion and pipeline flow
  
  

How You’ll Be Evaluated

Success in this role requires outstanding communication skills and a customer-first mindset—we take a consultative approach, ensuring every prospect finds the right solution.

• Qualified Leads Generated: The number of leads passed to the sales team that meet qualification criteria, reflecting the SDR’s ability to identify high-potential prospects
• Outbound Activity Metrics: Volume of calls made, emails sent, and other outreach activities to measure productivity and engagement efforts
• Conversion Rates: Percentage of leads converted into opportunities or meetings, indicating the effectiveness of outreach and qualification processes
• Meetings Set and Held: Number of meetings scheduled and successfully conducted, showing the ability to secure meaningful interactions with prospects
• Pipeline Contribution: Value or volume of opportunities added to the sales pipeline as a result of SDR efforts, demonstrating their impact on revenue growth
• Team Culture & Collaboration: Actively contribute to a positive team culture by collaborating with other functions, participating in events, and staying informed on industry trends to drive GreenLite’s growth.
  
  

What We’re Looking For

• Sales Experience: 1-4 years of experience in sales lead generation, with a proven ability to quickly build rapport with prospects, manage pipelines and CRM systems, qualify leads, and collaborate with Account Executives to drive a strong sales pipeline
• Organizational and Time Management Skills: Demonstrated ability to manage multiple leads simultaneously, prioritize tasks effectively, and maintain accurate and organized records within CRM tools
• Resilience: Ability to bounce back from setbacks and maintain a positive attitude in the face of challenges
• Coachability: Openness to feedback, willingness to learn from colleagues, and a commitment to continuous improvement
• Proactive and Self-Motivated: Ability to independently prospect and take initiative without close supervision; thrive in fast-paced, ambiguous environments.
• Education: Bachelor’s degree required.
• Bonus: You have interest or experience in construction or real estate development
  
  

Our Benefits And Perks Package

• Competitive salary
• New hire stock equity packages
• Annual bonuses based on performance and delivering results
• Medical, dental, and vision insurance plans
• 401(k) savings plan
• Employee wellness program
• Home productivity stipend
• Team building events
• Unlimited PTO policy
  
  

Equal Opportunity Statement

GreenLite values people from all walks of life and professional backgrounds. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about the construction industry or solving the housing crisis in America, and want the opportunity to grow in your career, we encourage you to apply.

GreenLite is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.

Compensation Range: $85K - $100K