What are the responsibilities and job description for the Senior Account Executive position at Gregory FCA?
One of the nation’s top PR firms is looking for a Senior Account Executive to join our team! The right candidate has the ability to drive media relations and client communication, and mentor junior staff. Interest and/or experience in the financial services industry is a plus. Candidates must be in commuting distance to one of our offices in Philadelphia, New York and Boston.
Responsibilities:
- Proactively search for story opportunities and industry trends and proactively place stories in the media.
- Conduct media outreach, focusing on higher value media targets and directing junior staff.
- Creative, review and edit Google docs and Excel spreadsheets (client reports, agendas, etc) assure strategic direction of campaign, adjust and enhance as needed.
- Write press releases, blog posts, media queries, bylines and social media posts. Edit and align with strategic messaging of the campaign. Meet all compliance requirements.
- Support VP in onboarding new clients - implementing scope of work, creating a messaging matrix, identifying short and long term campaign goals, etc.
- Actively engage and communicate with clients as required via email, phone, video conference, or in-person, and assume an increasingly senior role in addressing client concerns, recalibrating client expectations, addressing client concerns and issues.
- Attend and participate in company training events.
- Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to clients industries by reading and subscribing to appropriate media, blogs, social feeds, etc. Master increasingly sophisticated issues that impact clients’ business and industry,
- Attend, participate and lead client calls and briefings as specified by the Vice President. Provide strategic input, analysis and feedback on client calls in addition to providing updates and statuses.
- Brief client on anticipated topics and themes of interviews and appearances. Prepare and draft talking points to be approved by the Vice President, to share with the client in a timely fashion in advance of appearance.
- Develop, deploy and align strategic plans for award submissions, conference appearances, speaking opportunities, and media relations campaigns to assure alignment with client goals and objectives.
- Contribute to Gregory FCA marketing initiatives, as requested, by attending sales meetings, contributing to social channels, etc.
- All other tasks as assigned
Education:
- An undergraduate degree in communications, public relations, journalism, English, or a similar major.
Experience/Work Skills:
- Four to seven years PR experience.
- Proficiency in Google Workspace, Microsoft Office, and operational and productivity tools
- Understanding of AI and how it can support work.
- Superior communication skills, both verbal and written
- Team first attitude, ability to work with junior and senior team members
- Client service oriented
- Familiar with national media/consumer of news
- Adaptable to changing work demands and priorities
- Goal orientated
- Ability to solve problems independently
- Self-starter
- Organized and effective multi-tasker
- Detail oriented
- Positive attitude
Compensation and Benefits
Salary commensurate with experience. We offer our employees a competitive compensation and benefits package, including health insurance, 401(k) plan, paid time off and paid holidays, life insurance and short-term and long-term disability insurance, among other benefits.
Gregory FCA is an equal opportunity employer, and will not engage in or tolerate unlawful discrimination on account of a person’s sex, age, race, color, religion, creed, sexual preference, or orientation, marital status, national origin, ancestry, citizenship, military status, veteran status, handicap or disability, or any other protected group or status.
