What are the responsibilities and job description for the Graphic Designer position at Gregory Packaging Inc.?

Graphic Designer – Product & Marketing

Location: Bethlehem, PA (In-office position)

Company Overview:

Gregory Packaging Inc. is a leading beverage manufacturing company committed to delivering high-quality products to our customers. We specialize in creating innovative beverages and are seeking a creative and self-motivated Product and Marketing Graphic Designer to join our team. If you have an entrepreneurial mindset and a passion for design, we'd love to hear from you!

Key Responsibilities:

Marketing Material Creation: Design day-to-day marketing materials, including social media graphics, email campaigns, brochures, flyers, and advertisements.
Product Design Support: Collaborate on product design projects, including packaging, labeling, and product graphics.
Vendor Coordination: Work with our vendors to ensure that our products are designed and ordered correctly, maintaining strong relationships and clear communication.
Website Updates: Manage and update content on our Amazon and Shopify websites, including product images, descriptions, and promotional banners.
Sales Material Development: Create compelling sales materials to support the sales team in achieving targets.
Proactive Work Ethic: Identify opportunities for new projects during slower periods and tackle challenges with minimal supervision.
Project Management: Handle multiple projects simultaneously while meeting tight deadlines.

Qualifications:

Software Proficiency: Expert knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
Design Skills: Strong understanding of design principles, typography, color theory, and layout techniques.
E-commerce Experience: Familiarity with updating and managing content on e-commerce platforms like Shopify and Amazon Seller Central.
Vendor Relations: Experience working with vendors to coordinate product designs and orders.
Problem-Solving Abilities: Ability to independently find solutions and optimize processes.
Communication Skills: Excellent verbal and written communication skills for effective collaboration with team members and vendors.
Self-Motivation: Demonstrated ability to take initiative and work independently without constant guidance.
Entrepreneurial Mindset: Ability to think creatively and strategically to contribute to the company's growth.
Time Management: Exceptional organizational skills with the ability to prioritize tasks effectively.
Education: Bachelor’s degree in graphic design, Visual Arts, or a related field is preferred but not required.