Demo

Senior Marketing Manager Foodservice

Griffith Foods
Alsip, IL Full Time
POSTED ON 3/30/2025
AVAILABLE BEFORE 4/29/2025

Location: Proximity to Work in Alsip IL US, Scarborough, CAN, or Monterrey MX

Summary: To provide Strategic Marketing leadership to the Custom Culinary® teams and ensure brand & portfolio alignment across North America to enable sustainable and profitable growth aligned with our Purpose Driven Strategy and Aspirations. To establish the Custom Culinary® brand in Canada and provide Marketing support to the Custom Culinary® team in Canada.


Essential Duties & Responsibilities:


NA Custom Culinary® Strategy & Alignment:

  • Lead the development of a regionally aligned brand positioning and product portfolio across the region, collaborating with other Custom Culinary® Marketing Managers in USA and Mexico.
  • Collaborate with Custom Culinary USA Head of Marketing to develop an integrated long-term brand and portfolio strategy to enable our 2030 LRP aspirations for Custom Culinary® across North America, considering the three different business realities.
  • Identifies long-term growth opportunities and masters multi-market strategy to deliver optimum financial performance for Custom Culinary in Griffith foods North America through
  • Leveraging Griffith foods Market intelligence and industry experience to develop growth strategies for product categories, market segments and geographic areas
  • Translating the strategy into marketing plans with measurable business goals and metrics
  • Participate in business reviews of 3 Custom Culinary Business units and lead the Custom Culinary business review for Canada
  • Uses strategic pricing tools to understand how changes in the model will impact the customer and the company
  • Partners with product and applications development and research to pursue most viable opportunities
  • Defines the positioning of Custom Culinary® subbrands and portfolio in NA to maximize sales and profitability


Leads development and execution of communications and brand strategies for Custom Culinary® in Canada:

  • Direct responsibility to manage the Custom Culinary® brand, portfolio and strategy in Canada and provide relevant commercial support to the commercial team.
  • Translates business objectives to actionable differentiated marketing &communication campaigns
  • Provides the Custom Culinary® Commercial Team in Canada with the right tools and communication to drive the positioning of Custom Culinary® to Customers and Prospects
  • Identifies brand centric, content marketing strategies to create differentiated messaging for promotional activities including digital channels, product launch campaigns and customer events
  • Measures return on investment for omni-channel Marketing Communications initiatives and effectiveness
  • Responsible for the budget development and revenue for Custom Culinary® in partnership with Sales, Marketing, R&D and Finance
  • Analyzes Custom Culinary® business performance to define initiatives to improve profitability and sales growth
  • Identifies unsuccessful Custom Culinary® products and defines the right approach to improve profitability. Leads the process to define and execute exit strategies for products when needed
  • Assembles and synthetizes data from various sources to provide value-added insights to the commercial team


Qualifications:

  • Bachelor’s degree in Marketing or Business Administration.
  • 10 years of professional experience in Management, Marketing or Business role.
  • Strategic experience at a food company, ideally in Category Management, Marketing, Innovation, Product Development.
  • Experience in Business-to-Business business development in a Foodservice supplier organization and clear understanding on how to create and deliver value propositions to Foodservice Customers.
  • Highly skilled in use of Power BI, Dashboards, CRM, PowerPoint, Excel, Word and other commonly used computer programs.
  • Fluent in English.
  • Willingness to travel 20%.

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Senior Marketing Manager Foodservice?

Sign up to receive alerts about other jobs on the Senior Marketing Manager Foodservice career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$115,898 - $155,468
Income Estimation: 
$160,561 - $207,658
Income Estimation: 
$115,898 - $155,468
Income Estimation: 
$160,561 - $207,658
Income Estimation: 
$160,561 - $207,658
Income Estimation: 
$192,426 - $255,933
Income Estimation: 
$96,928 - $129,143
Income Estimation: 
$115,898 - $155,468
Income Estimation: 
$192,426 - $255,933
Income Estimation: 
$249,151 - $341,218
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Griffith Foods

Griffith Foods
Hired Organization Address Alsip, IL Full Time
Griffith Foods is a global manufacturer of food products. We provide a wide range of taste and texture components for fo...
Griffith Foods
Hired Organization Address Alsip, IL Full Time
Summary: Lead the continued development of the MarketLink model within the North American region. Manage a portfolio of ...
Griffith Foods
Hired Organization Address Alsip, IL Full Time
Location: Hybrid (Alsip & Home) Summary: The Senior Pricing Analyst is responsible for managing and improving the profit...
Griffith Foods
Hired Organization Address Bangalore, MN Full Time
The purpose of the role: The purpose of this role is to use creative abilities and research methods to improve existing ...

Not the job you're looking for? Here are some other Senior Marketing Manager Foodservice jobs in the Alsip, IL area that may be a better fit.

Senior Marketing Manager Foodservice, North America

Griffith Laboratories, Alsip, IL

Senior Brand Manager, Babybel

Bel Brands USA Foodservice, Chicago, IL

AI Assistant is available now!

Feel free to start your new journey!