What are the responsibilities and job description for the Jr. Integrations Specialist position at GRO?
GRO, a full-service digital marketing and creative agency with offices in Detroit, Nashville, and Tuscaloosa, is seeking a Jr. Integrations Specialist to join our Michigan team.
The Jr. Integrations Specialist will play an integral role in ensuring marketing integration operations run smoothly. We are looking for a proactive and detail-oriented candidate with an eagerness to learn. In this role, you will support the marketing integrations team in identifying and solving problems within integrated marketing platforms.
Job Duties & Responsibilities
Work is performed remotely in Michigan. Hybrid Schedule in Tuscaloosa, AL, and Nashville, TN
The Jr. Integrations Specialist will play an integral role in ensuring marketing integration operations run smoothly. We are looking for a proactive and detail-oriented candidate with an eagerness to learn. In this role, you will support the marketing integrations team in identifying and solving problems within integrated marketing platforms.
Job Duties & Responsibilities
- Maintain event tracking for client websites and conversion reporting through Google Tag Manager and Google Analytics
- Maintain call tracking services and identify problems/provide strategic solutions
- Use learnings from problems identified to mitigate future issues
- Assist with conversion reporting dashboards and running audits on irregular activity identified in the weekly integrations report
- Assist in monitoring and reporting critical issues that are identified through regular communication with the Marketing Integration team and analyzing changes in analytics
- Assist in building reports in our client reporting software (TapClicks)
- Assist with the onboarding of new clients including:
- Asset collection and verification to integrate the required mechanisms defined by the scope of services for the client
- Provide support for various tasks related to the responsibilities of the integrations department
- 1 years of digital marketing experience which could include creating and managing paid search and display
- Basic knowledge of marketing integration concepts and tools (Google Tag Manager, GA4, content management systems)
- Working knowledge of digital marketing platforms (Facebook Ads, Google Ads, email marketing, programmatic)
- Strong written and verbal communication skills
- Ability to analyze data and provide actionable insights
- Leverage available resources to pursue solutions to problems
- Ability to work collaboratively within a team environment
- Problem-solving mindset and willingness to learn
- Previous internship or experience in digital marketing is a plus
- Blue Cross Blue Shield health insurance
- MetLife Dental Insurance & Vision Insurance
- Group Term Life Insurance and Accidental Death Insurance
- Flexible Spending Account (FSA) & Health Savings Accounts (HSA)
- MetLife Life Disability Insurance and Voluntary Life Insurance
- Paid Time Off (PTO) 10 days of PTO
- Option to participate in the company 401k
- Holiday Pay (New Year's Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and the following Friday, Christmas Eve, Christmas Day), In addition, you will receive a day off for your birthday that you can use at your discretion either on your birthday, or the Friday or Monday prior or following.
Work is performed remotely in Michigan. Hybrid Schedule in Tuscaloosa, AL, and Nashville, TN
