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Groot Hospitality is hiring: Photographer/Videographer in Miami Beach

Groot Hospitality
Miami, FL Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 4/12/2025

Content Summary : Photographer / Videographer at Miami Beach, for Groot Hospitality Position Overview : Groot Hospitality is seeking a talented, multi-disciplinary Freelance Videographer / Photographer with a strong background in personal branding, celebrity clientele, and a deep understanding of social media and contemporary culture. This role is designed for a creative professional who thrives in fast-paced environments and has both the people and technical skills to create exceptional visual content that resonates with high-profile audiences and reflects the energy and sophistication of the Groot Hospitality brand.

Responsibilities

  • Conceptualize, develop, and shoot original content ideas
  • Strategize how content will live on social media verticals (YouTube, Instagram, Tik Tok.)
  • Provide updates to social / operations teams on planning and coordination for photoshoots (i.e. Vlogging, Lifestyle)
  • Review / Advise on photoshoot shot lists, mood boards, and general directions
  • Capture / Curate content that can be used across different media verticals (i.e. Social, Web, Print, Etc.)
  • Capture high-quality photos and videos that enhance the brand identity and support the personal branding of key figures within Groot Hospitality.
  • Create content that reflects an in-depth understanding of current social media trends, engaging audiences across platforms like Instagram, TikTok, and YouTube.
  • Develop visuals that seamlessly blend luxury, culture, and the dynamic energy of Miami's lifestyle.
  • Edit photos and videos with precision using tools such as Adobe Premiere Pro, Final Cut Pro, Photoshop, and Lightroom.
  • Optimize content for various platforms, ensuring visual consistency and alignment with Groot Hospitality's brand standards.
  • Provide real-time coverage of ongoing content pillars, high-profile events, activations, and behind-the-scenes moments.
  • Deliver quick-turnaround edits for immediate use on social media and digital platforms.
  • Collaborate with celebrity clientele and key stakeholders to conceptualize and execute content that enhances their personal brand.
  • Understand the nuances of personal branding, maintaining a balance between authenticity and strategic storytelling.
  • Stay ahead of social media trends, algorithms, and platform updates to ensure content remains fresh and impactful.
  • Incorporate elements of pop culture, fashion, art, and nightlife into visuals to reflect Groot Hospitality's influence within the cultural landscape.
  • Report into and work closely with the Director of Content to develop innovative content strategies.
  • Offer creative insights that push boundaries while staying true to the brand's vision.
  • Ensure all content reflects Groot Hospitality's reputation for luxury, innovation, and cultural relevance.
  • Represent the brand professionally while working with celebrity and VIP clientele.

Requirements

Knowledge and Skills :

  • Creative and proactive with assigned tasks and responsibilities
  • Experience working with personal, luxury or hospitality brands.
  • Familiarity with Miami's culture, nightlife, and entertainment scene.
  • Knowledge of motion graphics or animation is a plus.
  • Proven experience as a videographer / photographer, with a portfolio highlighting personal branding, celebrity work, and lifestyle / hospitality projects.
  • Strong understanding of social media platforms, trends, and content strategies.
  • Expertise with professional camera equipment, lighting, and editing software.
  • Ability to create visually compelling, on-brand content under tight deadlines.
  • Exceptional professionalism and discretion when working with high-profile individuals.
  • Flexible availability, including nights, weekends, and short-notice assignments.
  • Ability to work independently to accomplish objectives as laid out in independent contractor agreement.
  • Education and Experience

  • Minimum of 5-7 years in the industry required
  • Solid time management, organization, and prioritization skills
  • Ability to make decisions in fast-paced environment
  • Ability to effectively communicate verbally and non-verbally with others
  • Ability to work with all personality types even in adverse situations
  • Ability to prioritize, anticipate situations, and act
  • Ability to manage multiple projects and recommend / implement effective solutions
  • Excellent problem solving / decisions making skills
  • Ability to work independently and proactively in a fast-paced environment
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