What are the responsibilities and job description for the Marketing Strategy Manager position at Group 1 Automotive, Inc.?
Overview
Group 1 Automotive, a leader in automotive retail, is looking to add a Marketing Strategy Manager to our team.
Group 1 is a Fortune 300 company that owns and operates automotive dealerships and collision centers in the United States and United Kingdom. We offer our associates a team environment, great benefits and ongoing training and support. If you are in alignment with our values of integrity, transparency, professionalism, teamwork and respect - now might be the time for you to accelerate your career as part of the best company in automotive retail. Apply today or refer a qualified friend.
In addition to competitive pay, we offer our associates the following benefits:
- Opportunity to grow into a bigger position
- Health, Dental, Vision, Life, and Disability insurance
- 401(k) plan with company match
- Paid Time-Off
- Employee Stock Purchase Plan
- Employee Vehicle Purchase Program
- Professional work environment, with job training and advancement opportunities
Job Summary:
The marketing strategy manager is responsible for designing and managing customer engagement and retention strategies. This role will be responsible for building and managing the roadmap for Group 1’s direct marketing programs and collaborating with internal and external stakeholders to implement program changes. This person will also monitor customer and media trends to identify opportunities for new marketing programs and changes to existing ones. The ideal person can think strategically while working through the details to successfully implement a new program.
Roles and responsibilities:
Program strategy
- Identify customer acquisition and retention program opportunities
- Build business cases for new marketing programs and present to key stakeholders
- Design customer lifecycle strategies to increase customer loyalty and grow customer lifetime value
- Identify resources and technologies required to support new programs and strategies
Program management
- Define and manage direct marketing program roadmaps
- Define and manage program releases and collaborate with internal stakeholders to implement releases
- Define requirements for technology projects to support marketing programs
- Identify, track, and resolve program issues
- Provide status updates to key stakeholders relating marketing projects
Industry trends and insights
- Monitor customer behavior and media trends and opportunities
- Identify customer lifecycle program best practices from other industries
- Evaluate competitive environment and identify opportunities to differentiate Group 1
- Define customer research opportunities to support program strategy development
Program tracking and evaluation
- Define KPIs to monitor program performance
- Define and manage customer holdout strategies
- Evaluate performance of customer lifecycle programs and identify improvement opportunities
- Manage business reviews for programs and present to key stakeholders
Qualifications
- 5 years of marketing strategy and marketing program management experience
- MBA preferred, or equivalent advanced degree or experience
- Ability to build and present business cases for new programs
- Experience in automotive, retail, or ecommerce
- Experience with marketing automation technologies
- Experience managing customer lifecycle and loyalty programs
- Deep understanding of marketing performance metrics
- Experience with market and customer research
- Experience building executive presentations
- Advanced knowledge of Excel
- Strong communications skills
- Strong analytical and problem-solving skills
- Accepts responsibility for quality of work and continuous improvement
- Ability to translate business questions into analysis projects
- Ability to interact with both technical and non-technical personnel
- Willingness to learn and test new tools and approaches to accelerate data analysis
*All applicants must pass pre-employment testing to include: background checks, and drug testing in order to qualify for employment*
Group 1 Automotive is an Equal Employment Opportunity employer.
