What are the responsibilities and job description for the Senior Pricing and Promotion Strategy Manager (dynamic pricing experience) Job a position at Groupon, Inc.?
Groupon is in the midst of a unique transformation phase , offering a challenging yet rewarding environment with ample opportunities for personal and professional growth. Our mission is to restore the company's growth and enhance the value we bring to local vendors through attractive experiences and services for their customers.
As the Senior Pricing and Promotion Strategy Manager , you will be responsible for developing and implementing pricing strategies and promotional campaigns to drive revenue growth and market share. You will leverage data-driven insights, market analysis, and consumer behavior trends to optimize pricing structures and promotional initiatives. This role requires a blend of strategic thinking, analytical skills, and marketing expertise to maximize the effectiveness of pricing and promotional activities.
Job Responsibilities :
- Pricing Strategy Development : Lead the development of comprehensive pricing strategies aligned with business objectives. Analyze pricing trends and customer insights to identify opportunities for pricing optimization.
- Promotional Campaign Management : Plan, execute, and evaluate promotional campaigns across various channels (online, offline) and customer segments to drive customer acquisition, retention, and revenue growth. Collaborate with marketing and sales teams to ensure alignment and effectiveness of promotional activities.
- Data Analysis and Insights : Utilize advanced analytical techniques to analyze sales data, pricing metrics, and promotional performance. Generate actionable insights to inform pricing and promotional decisions, including price elasticity analysis and promotional ROI measurement.
- Cross-functional Collaboration : Collaborate with cross-functional teams including Marketing, Sales, Finance, and Product Management to develop integrated pricing and promotional strategies. Communicate effectively with stakeholders to gain buy-in and alignment on pricing and promotional initiatives.
- Price Optimization : Implement pricing optimization methodologies and tools to optimize pricing structures, product bundling, and discount strategies. Analyze pricing elasticity and sensitivity to maximize revenue and profitability. Ideate and execute pricing experiments.
- Promotion Effectiveness Evaluation : Conduct AB experiments to optimize promotional campaigns. Evaluate the effectiveness of promotional campaigns through post-promotion analysis and ROI measurement. Identify key learnings and best practices to improve future promotional initiatives.
Qualifications :
Skills & Competencies :
Insight ->
Action
Join us in this transformative journey at Groupon, where your impact will drive our success and create lasting value for our customers and vendors.🚀
Groupon's purpose is to build strong communities through thriving small businesses. To learn more about the world's largest local ecommerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that's a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.
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