What are the responsibilities and job description for the VP of Product Growth position at GrowthDay?
GrowthDay is the world’s leading membership for personal growth and success. We empower people in 100 countries to become happier and higher performing in every area of their lives. Our proprietary self-improvement tools, live classes, virtual coaching, famous seminars, online courses, pioneering research, social media initiatives, and industry leadership has made us the #1 all-in-one self-improvement system in the world. Led by Brendon Burchard, the renowned high-performance coach and tech entrepreneur, we serve more customers with research-driven personal development tools, courses, livecasts, in-person events, one-on-one coaching, and virtual group coaching than any other brand in the world.
The Opportunity :
Join our team as the VP of Product Growth at GrowthDay, the world’s #1 personal growth company. In this role, you will play a pivotal role in shaping and executing growth strategies that acquire new users, increase engagement and LTV, integrate our revenue channels, and align with our company's vision.
As a hands-on leader, you will bring your extensive digital product growth experience, having successfully contributed to the growth of new users, engagement, retention, and LTV of major apps and brands.
You’ll leverage your skills in market analysis, user experience, growth hacking, marketing, and data analytics to inform and drive product and marketing strategies. Your leadership and hands-in-the-product, do-the-work approach will be key in collaborating across product, marketing, sales and engineering of our already-successful startup.
We are seeking an individual with a proven track record of making a massive growth impact in a consumer app company. You must love personal growth and have a clear track record of being a high performer in your career. If you're passionate about building and advancing products, hungry to work with our legendary CEO, Brendon Burchard, and thrive in the dynamic environment of a startup, we want you to be a key part of our mission!
What You Will Do In This Role :
- Develop and implement data-based growth strategies for our consumer app.
- Complete a clear roadmap for acquiring new users, increasing engagement, and boosting retention and LTV at levels higher than industry norms.
- Lead product development initiatives across product, design, marketing, and engineering, ensuring they meet market demands and growth objectives.
- Demonstrate expertise in using data analytics to guide product decisions and measure growth outcomes.
- Help implement the right martech and data systems to operate efficiently and effectively across teams.
- Encourage innovation and creative thinking in product development and growth strategies.
- Help implement budgeting, forecasting, and ROI analysis related to product growth initiatives.
- Use strong leadership skills to inspire and manage a diverse product team.
- Demonstrate excellent verbal and written communication skills for internal collaboration and external stakeholder engagement.
- Showcase skill in setting and monitoring key performance indicators (KPIs) for product growth.
- Demonstrate a commitment to continuous learning and applying best practices in product growth.
You Are What We Are Looking For If :
Why Work With Us?
For one reason : You feel that it’s part of your calling and purpose to be part of a TEAM that exists to help people change their lives. You want to make a difference and inspire behavior change, in measurable ways, at an extraordinary scale. You want to join a TEAM of hard-working, heart-centered people who believe in the personal power and potential of others. You want to be inspired by the culture of the company you work with every day, and you want to know your work makes a difference. And, you actually LIKE change!
Compensation
150,000 - $180,000 USD
About GrowthDay
GrowthDay is the world’s leading membership for personal growth and success. We empower people in 100 countries to become happier and higher performing in every area of their lives. Our proprietary self-improvement tools, live classes, virtual coaching, famous seminars, online courses, pioneering research, social media initiatives, and industry leadership has made us the #1 all-in-one self-improvement system in the world. Led by Brendon Burchard, the renowned high-performance coach and tech entrepreneur, we serve more customers with research-driven personal development tools, courses, livecasts, in-person events, one-on-one coaching, and virtual group coaching than any other brand in the world.
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Salary : $150,000 - $180,000