Product Marketing Director

Job Title: Product Marketing Director
Contract Duration: 3 Months
Pay range: $100 - 157/hr
Location: New York, NY

Job Description

• The Product Marketing team partners closely with the Product team to determine the strategic direction and positioning of products drives campaigns when rolling out new products, and optimizes current features to support user growth, engagement, and retention.
• Our client is hiring a Senior Product Marketing Manager who is passionate about our technology and has a strong understanding of the New York Market, and the client's customer base in New York City customer to help grow *** usage and bring new client products to market effectively in New York.
• They're looking for a results-driven Product Marketer to support marketing efforts for our core rider experiences and product offerings in New York City.
• This role will entail a combination of product strategy, cross-functional collaboration and developing positioning, go-to-market strategies, and growth for new and existing products.

Responsibilities

• Be the voice and expert of the client's audience in New York.
• Synthesize user insights, industry trends, and competitive Clients to develop recommendations for marketing and product strategies.
• Support Client research to better understand client's opportunities in the market.
• Leverage behavioral data and user insights to develop GTM plans that grow the client's current product suite and fuel new product launches.
• Rapidly experiment and iterate to improve KPIs such as adoption and retention. Work to understand and share the impact and learnings from initiatives you're driving.
• Work cross-functionally with Product, Engineering, Data Science, Design, etc., to drive product strategy and shape the product roadmap for New York City.
• Develop and execute creative briefs to inform creative and copy teams on campaign design and partner with Marketing Ops for launch and measurement
• Build evergreen lifecycle strategies to drive ongoing product adoption and business impact

Experience & Skills
Mandatory:

• Proven experience bringing multiple offerings across multiple b2b and b2c GTM plans simultaneously.
• Strong preference for someone based in or near New York City, with strong familiarity with using rideshare in New York
• Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams
• 12 years experience in Marketing with 7 years in Product Marketing, including comprehensive GTM strategies and implementation comprehensive GTM strategies and implementation
• Experience developing strategies to solve ambiguous and complex problems
• Experience in applying consumer insights and behavioral science to optimize marketing strategies; ability to independently drive marketing experimentation
• Must be a self-starter with a bias for action & ability to identify and simplify problems
• Bachelor's degree, preference for MBA Plus:
• Experience working on products/programs related to: consumer apps, consumer tech, digital consumer product adoption
• Two-sided marketplace experience

Requirements:
Experience & Skills Mandatory:

• Proven experience bringing multiple offerings across multiple b2b and b2c GTM plans simultaneously.
• Strong preference for someone based in or near New York City, with strong familiarity with using rideshare in New York Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams
• 12 years experience in Marketing with 7 years in Product Marketing, including comprehensive GTM strategies and implementation comprehensive GTM strategies and implementation
• Experience developing strategies to solve ambiguous and complex problems
• Experience in applying consumer insights and behavioral science to optimize marketing strategies; ability to independently drive marketing experimentation
• Must be a self-starter with a bias for action & ability to identify and simplify problems
• Bachelor's degree, preference for MBA Plus: Experience working on products/programs related to: consumer apps, consumer tech, digital consumer product adoption
• Two-sided marketplace experience

Benefits:

• Medical, Vision, and Dental Insurance Plans
• 401k Retirement Fund

About The Company:
Global Healthcare Innovator
We're a leading healthcare company dedicated to improving lives worldwide. Our diverse portfolio includes medical devices, diagnostics, nutrition products, and branded generics. We're committed to developing groundbreaking technologies that address critical healthcare challenges and empower people to live healthier lives.
Join our team and:
Work on cutting-edge projects
Contribute to global healthcare advancements
Experience diverse cultures and geographies
Discover a rewarding career with a company that cares.

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