Retail Market and Activation Manager

Job Description

Job Description

The Retail Market and Activation Manager role is to create, lead and report on the standards of execution aligned with brand standards across selling platforms. Including strategy for brand placement, merchandising, store execution standards, POS placement, selling playbooks and partnering outside of commercial with Field Activation and Trade Shows. Leading the strategy of execution includes annual business planning of the company's strategy to increase brand presence and awareness.

In collaboration with with our brand and product marketing teams, you will ensure cohesive communication and campaign execution to support success at retail with our Sales, Distribution, and Trade teams and align POS execution with key account priorities and performance goals.

You will be responsible for developing new standards of executional excellence, educating the broader organization on merchandising and executional best practice, and tracking that impact to make sure that our products stand out and resonate with consumers at the point of purchase.

This is a hybrid position and must be willing and able to work 2-3 days a week on-site in our Venice, Ca office.

Key Responsibilities :

• Strategy to hone and refine awareness and availability. Where the brand should play (Channels), how it should play in the channel and channel prioritization and timing.
• Management. Planning, purchase, inventory, quality control and distribution
• Includes POS strategy, planning, ordering, and maintenance
• Identify POS cost reduction opportunities and secure necessary producer partnerships to reduce cost / item to allow for expansion of POS assets into a larger base of accounts to improve in-store brand visibility.
• Research – Stay on top of trends and trade marketing best practices to ensure we deliver relevant and effective materials / items. Identify, research, and evaluate vendors, ensuring all adhere to the company purchasing policy guidelines, and will meet our quality and timing needs.
• Cost Analysis – Obtain goods at the right costs without sacrificing quality or values. Work with Sales, Marketing and Finance teams to ensure all projects stay within budgetary boundaries
• Inventory Control – Partner with fulfillment teams to manage inventory, ordering, and tracking coordination. Monitor collateral inventory, confirm receipt of deliveries and re-order when supplies run low. Ensure timely receipt of Product, BOLs / Packing Slips, & Invoices
• Quality Control - Inspect and evaluate the quality of purchased items and resolve shortcomings. Monitor supplier performance and resolve issues and concerns. Ensure company purchasing and sustainability guidelines are being followed.
• Negotiating Contracts – Create and manage contract terms and conditions that have been negotiated with vendor. Checks supplier invoices against original PO to confirm quantity & price, approve and submit documents to Accounting for payment.
• Projecting Future Needs – Manage current inventory while strategizing with various departments and suppliers to ensure the organization's future needs are met without disruptions.
• Measure and report POS effectiveness. Both execution and effectiveness. Analyzing consumer insights into POS recognition, trail and awareness, and purchase intent.

Sales Resources

Trade Shows

Here's what you'll provide :

Travel & Physical Requirements :

What we offer :

The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and / or training, critical skills, and / or business considerations. Sales commissions and / or variable pay plans are also offered depending on the position (ex : monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!

Salary Range

87,600—$113,900 USD

At Guayakí Yerba Mate, we're more than just a beverage company : we believe yerba mate culture allows us to "COME TO LIFE" together and is an invitation to personal, social, ecological and cultural regeneration. Market Driven Regeneration™ is Guayakí Yerba Mate's business model that aspires to create a net positive impact in the world throughout our operations and supply web. It influences the ingredients we source and products we make, distribute, and sell in order to have a positive impact on people and the planet throughout our business.

As our team expands, we are looking for people to join us who are committed to this aspiration and believe a better world is possible. Our company culture is driven by collaboration, support and teamwork which allows us to grow together. We believe that learning from different perspectives and seeking shared solutions together is an opportunity to grow both individually and as an organization. As an international company rooted in yerba mate native to South America, our people come from different cultures and backgrounds that are welcomed and valued. We question the status quo and seek innovative solutions to help drive the global regenerative business movement. We invite individuals to join our team who embrace work as a collective and aspire to using business as a force for good.

More about who we are :

Yerba mate. We love it, we drink it, but what, exactly, is it? Guayakí Yerba Mate started in 1996 as a passion, guided by a purpose and transformed into a brand with the goal of bringing yerba mate to more people. Known to provide a smooth energy boost and improved focus, yerba mate comes from the naturally caffeinated leaves of a species of holly tree found deep in the Atlantic Rainforest of South America and naturally contains a combination of caffeine (also found in coffee), theobromine (also found in chocolate) and polyphenols (also found in green tea) offering a unique beverage experience.

Guayakí Yerba Mate offers a variety of options to meet energy and refreshment needs through a robust portfolio of ready to drink beverages and traditional loose-leaf products. Brewed with yerba mate and infused with real fruit juices and herbs, Guayaki Yerba Mate is proudly sourced with regenerative, organic and fair-trade certified ingredients.

To learn more about our impact, check out our Impact Report at : impactreport.guayaki.com

Guayakí Yerba Mate is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.

Salary : $87,600 - $113,900