What are the responsibilities and job description for the Retail Activation Manager position at Strategic Group?
ABOUT STRATEGIC GROUP
Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. For more than two decades, we’ve built a reputation for engaging our clients’ retail customers and influencing their hard-to-penetrate consumer base.
RETAIL ACTIVATION MANAGER
In this role, the Retail Activation Manager will serve as the primary marketing expert on behalf of E&J
Gallo’s Malt Division including brands like Montucky Cold Snacks. They will develop and maintain positive relationships with key on & off premise accounts in their market, ensure high visibility for the brands, and create affinity among target consumers. In addition to executing sales support efforts in the accounts, they will be responsible for building new business within their respective territories and executing impactful sampling activations within their defined account universe.
Our Retail Activation Managers will work collaboratively with our client’s local team as well as the distributor partners that sell directly to their target customers.
ESSENTIAL JOB FUNCTIONS
Sales Support :
o Build and develop a key account list across a defined territory of “must win” accounts, driving on and off premise growth, with a split of 80% on premise and 20% off premise, focusing on targeting quality distribution
o Demonstrate an understand of supplier brand strategies (marketing, promotion, and consumer engagement) o Execute brand standards at industry leading levels
o Apply skills to educate, inspire, and achieve menu placements, staff education, POS visibility, and trade enthusiasm
o Focus on securing brand features, programming, and visibility within the account universe
o Communicate market conditions to the client regularly in an articulate efficient manner
o Maintain awareness of best practices, trends, and competitive brands
o Track, measure, record, and provide valuable insights on all sales support initiatives
o Ensure practices are compliant with all local, state, and federal regulatory statutes
o Work closely with local distributors partners to ensure all goals are met within the defined timeframe o Occasionally assist Gallo Malt Division brand teams, in executing select brand events within the market
Experiential Marketing
o Identify brand opportunities via non-traditional marketing initiatives
o Develop engaging sampling initiatives that generate excitement and affinity for the brand
Schedule programing in target accounts at the optimal time for target consumer engagement
Manage budget and associated activation costs
Leverage programming and consumer demand to inspire trade
Execute impactful sampling activations within the account universe, recording sales, tracking conversions, and recap accordingly
REQUIREMENTS
Retail Activation Managers must possess / demonstrate :
- 1-3 years of beverage industry related experience; preferably in beer
- B.A. or B.S. in Business Administration, Marketing, Public Relations, or related field
- Ability to drive and maintain a valid driver’s license, and have a reliable vehicle
- Proficiency in the entire Microsoft Office Suite (PowerPoint, Excel, Word, and Outlook)
- Comprehensive understanding of the brewing process, basic production, product / food pairing techniques, and service
- Strong time management skills, and ability to manage a budget effectively
- Self-motivated with the ability to work efficiently remotely
- Creative abilities to develop programming opportunities
- Ability to thrive in a fast-paced, goal-oriented, dynamic environment
- Comprehensive understanding of adult beverage practices and regulatory compliance
- Must be available to work a flexible schedule, including some nights and weekends as needed
- Must be able to lift at least 50lbs and stand for long periods of time
QUALIFICATIONS
REPORTING RELATIONSHIP AND EVALUATION
Reports directly to and is evaluated by the company’s Lead Retail Activation Manager and overseen by the company’s Vice President. Additionally, all roles are responsible to the E&J Gallo Business Development Manager in market.
The above description is intended to describe the general content of and requirements for the performance of the job of the Retail Activation Manager. It is not to be construed as an exhaustive statement of essential functions, responsibilities, or requirements nor should it be construed as creating a contract of employment, which is terminable by the employee or Strategic Group at any time for any reason. Qualified candidates should send RESUME & COVER LETTER to opportunities@strategicgroup.tv