What are the responsibilities and job description for the Product Marketing Manager position at Guide+Thrive?
About Us :
ReviveHealth is a U.S. based, whole person care company made up of a diverse community of people dedicated to transforming the healthcare experience. As an employee, you're a part of a high-performance team that has reinvented the health care experience and is driving the adoption of next generation virtual care. Our mission is to provide individuals with personalized direct access to comprehensive care, including urgent and primary care, pharmacy, mental health and more. Our vision is to deliver a service model that responds to an individual's circumstances, capabilities, and preferences. Our model emphasizes relationships and meaningful interactions focused on motivation, engagement, empowerment, conviction, and resilience.
Job Description :
We're seeking a Product Marketing Manager to drive the execution of our product marketing initiatives. Reporting to the Senior Director Marketing, this role will focus on creating compelling product narratives, developing sales enablement materials, and executing go-to-market strategies for our virtual care platform.
This is a REMOTE position.
Duties :
Product Launch ExecutionExecute product launch plans in partnership with cross-functional teamsCreate product launch materials including sales decks, one-pagers, and customer-facing collateralDevelop product messaging and positioning documentsTrack and report on launch metrics and success criteriaSupport launch communication plans across channelsSales Enablement Support
Create and maintain sales enablement materialsDevelop product battlecards and competitive analysesWrite customer case studies and success storiesBuild and update sales presentation decksSupport sales training on new features and capabilitiesProduct Marketing Content
Write product descriptions and feature announcementsCreate content for product pages and marketing materialsDevelop product-focused blog posts and thought leadership contentDraft product newsletters and customer communicationsMaintain product marketing content libraryMarket & Customer Research
Support competitive analysis and market research projectsGather and synthesize customer feedback and insightsMonitor industry trends and market developmentsContribute to customer persona developmentTrack competitor activities and offeringsCross-functional Collaboration
Work closely with Product team to understand roadmap and featuresPartner with Content team on product storytellingCoordinate with Customer Marketing on member communicationsSupport Customer Success with product education materialsAlign with Sales on customer feedback and needsWhy Join Us?
Impact : Contribute to shaping the member experience and lead management strategy for a rapidly growing company committed to innovation and care.Growth : Be part of a dynamic team with opportunities for professional development and career advancement.Culture : Join a supportive, collaborative, and mission-driven organization that values diversity and inclusion.Requirements
Required Qualifications
Bachelor's degree in Marketing, Business, or related field3-5 years of product marketing experienceStrong writing and content creation skillsExperience with sales enablement and customer-facing materialsProject management capabilitiesDesired Skills & Attributes
Healthcare or health tech industry experienceB2B2C product marketing backgroundUnderstanding of virtual care / telehealth marketExperience with both B2B and B2C audiencesStrong analytical and problem-solving skillsExcellent presentation and communication abilitiesKey Competencies
Content creation and copywritingProject managementCross-functional collaborationCustomer empathyAttention to detailTime managementPresentation skills
Salary Description
175,000-$185,000 annually
Salary : $175,000 - $185,000
