What are the responsibilities and job description for the Content Strategist position at Guidesly?
**Job Overview**
G uidely, a revolutionary outdoor recreation industry platform, is seeking an experienced Content Strategist to lead its content team. As a key member of our dynamic startup, you will be responsible for developing and executing a comprehensive content strategy that drives business growth and engagement.
About Guidesly
We are a start-up rooted in innovation and a culture of hard work, leveraging technology to empower outdoor guides and help them grow their businesses. Our innovative SaaS platforms and mobile applications connect guides and instructors with their guests, revolutionizing the industry.
Your Role
- You will oversee the development, management, and execution of our content strategy, ensuring alignment with business goals and seasonal trends.
- Collaborate with the marketplace and advertising teams to optimize content for advertising and marketplace needs.
- Lead a remote team of content creators, ensuring high standards of work and timely delivery.
- Oversee the planning and execution of content aligned with seasonal shifts, ensuring articles, guides, and posts are published at the most impactful times.
- Use keyword tools and analytics to evaluate the success of content, identify areas of improvement, and ensure all content contributes to the overall success of the business.
- Collaborate with the email marketing team to create engaging and effective email campaigns for Guidesly's customers.
- Manage the creation of blog posts, articles, and other written materials, ensuring they provide valuable guides, insights, and information for our customers and the marketplace.
- Oversee the creation and management of social media content, ensuring consistency with the brand voice, engagement with followers, and alignment with marketing campaigns.
Requirements
- Proven experience managing a content team, ideally for a remote, global workforce.
- A strong understanding of SEO, keyword research, and trend analysis tools.
- Expertise in using keyword tools and analyzing content success metrics.
- Experience leading content creation for blogs, customer emails, social media, and other digital platforms.
- Solid understanding of seasonal content strategies and industry trends.
- Strong project management skills, with the ability to juggle multiple tasks and priorities.
