Social Media Content Strategist

Experience GuideStone!

We are an innovative organization that invests in the spiritual, relational, financial, physical and professional development of our employees. We have a culture that values excellence, teamwork, humility, integrity, compassion and stewardship.

What We Offer You!

We offer employees a generous benefits package, flexible work schedules, the opportunity to be involved in community outreach and tuition reimbursement.

Job Summary

GuideStone Financial Resources is seeking a creative and strategic thinker to join our dynamic marketing team as a Content Strategist. In this role, you will be responsible for developing and managing engaging content that aligns with our overarching brand strategy. You will collaborate with various departments across the enterprise, including growth, experience, investments, Mission:Dignity, marketing, and more, to ensure consistent and persuasive messaging across different media channels. This is a hybrid role based out of Dallas, Texas, offering a unique opportunity to make a significant impact on our digital presence and customer engagement.

We are looking for a candidate with a passion for content creation, strong project management skills, and the ability to work collaboratively with cross-functional teams. The ideal candidate will have experience in content development, social media management, and a working knowledge of common style books. If you are looking for a role that combines creativity, strategy, and collaboration, this is the perfect opportunity for you.

What You'll Do

• Manage day-to-day and strategic content with external social media vendors, multimedia team, and ad hoc requests from the organization.
• Handle social media suite and keep up with analytics and reporting to inform best practices and strategy.
• Create compelling, original, and on-brand content for various marketing channels, including emails, website content, paid ads, social media posts, emergency communications, presentations, articles, testimonials, brochures, and more.
• Foster interdepartmental relationships with subject matter experts (SMEs) and stakeholders to facilitate efficient and effective content development.
• Provide support to the manager of content marketing by reviewing and editing for accuracy, style, voice, grammar, spelling, syntax, punctuation, and GuideStone writing standards.
• Manage editorial projects from conception through distribution.
• Maintain a working knowledge of AP Stylebook, GuideStone Writing Standards, GuideStone Messaging Standards, and our proofreading solutions.
• Support and write for enterprise-level projects, such as the annual Minister’s Tax Guide and the GuideStone Magazine.
  
  

What You'll Need

• A minimum of 3 years of experience with a bachelor’s degree in finance, marketing, journalism, public relations, business, or a related field.
• Industry experience in financial services, investments, retirement, or insurance is preferred.
• Must be an active member of a Southern Baptist or faith-aligned church.
• Experience writing creative content for articles, emails, direct mail, websites, video, print campaigns, and events, with SEO best practices in mind as applicable.
• Experience writing for and managing a social media suite.
• Working knowledge of common style books, with intermediate to advanced knowledge of the Associated Press preferred.
• Advanced proficiency in Microsoft Word, with familiarity with Excel and PowerPoint.
• Strong project management and collaborative skills.
• Ability to travel up to 5% annually.
• Must maintain complete confidentiality regarding GuideStone business matters.