What are the responsibilities and job description for the Performance Marketing Manager, First to the Consumer Initiatives position at Guild?

Guild Mortgage Company , closing loans and opening doors since 1960. As a mortgage banking firm we are dedicated to serving the home owner / buyer. Our goal is to provide affordable home financing for our customers, utilizing the best terms available while providing a level of professionalism and service unsurpassed in the lending industry.

Position Summary

The Performance Marketing Manager is responsible for overseeing and implementing strategies to drive and optimize marketing campaigns focused on measurable results and return on investment (ROI). They lead a team of marketing professionals, analyze data and trends, develop and manage budgets, and collaborate with cross-functional teams to achieve marketing goals. The Performance Marketing Manager also stays updated on industry best practices and emerging trends to ensure the organization remains at the forefront of performance marketing strategies.

Essential Functions

Work directly with the VP Field Marketing to create and manage programs that generate consumer leads for the retail loan officer
Develop a strategic framework for building and cultivating strong, trusted relationships with key partners.

Work closely with the content, lead management, and training teams to build processes and tools that enable local loan officers and foster lead-generating efforts in their markets, with a goal of getting to the consumer first.

Key responsibility will include the sourcing and execution of performance-based marketing acquisition efforts across paid digital and physical channels including SEM, display, social, email, radio, streaming, outdoor, etc.

Demonstrate deep understanding of relevant KPI's as they relate to the overall marketing strategy and extract insights from campaign data, identify relevant trends and provide well developed proactive recommendations to achieve longer term marketing and sales goals and objectives

Analyze campaign data to regularly assess the performance of campaigns with a focus on driving quality and ROI.

Source, manage, optimize, and grow online and offline partner relationships

Manage the full pipeline process of prospecting, qualifying, launching, optimizing, and growing new Performance Marketing partnerships that drive measurable results.

Analyze metrics for revenue and margin opportunities, recommend and implement changes based on the results.

Manage the campaign process end-to-end including : partner research, campaign objective development, campaign development / execution, optimization, analytics, and reporting.

Perform other duties as assigned.

Qualifications

Bachelor's Degree directly related to the position or equivalent, required. Degree in Marketing or related field preferred.

Minimum seven years' experience directly related to the role.

Minimum one year supervisory or leadership experience.

Prior experience in real estate or the mortgage industry preferred.

Experience in working with compliance and highly regulated industries.

Proficiency with project management tools, Microsoft Word, Excel, and PowerPoint required.

Passionate about delivering excellence in customer service within a team environment.

Effective writing and presentation skills.

Ability to organize and manage multiple priorities simultaneously.

Self-motivated with a strong attention to detail.

Excellent verbal and written communication skills required.

Highly organized and detail-oriented; ability to work in a fast-paced, metrics-driven environment required.

Proficiency in Microsoft Office Suite, Word, Excel, Wiki, collaborative cloud-based programs, and third-party software applications required.

Commitment to company values.

Customer Service - Proactive attention to each person

Integrity - Do and say what's right

Respect - Treat others with dignity

Collaboration - Listen and work together

Learning - Seek knowledge and strive for improvement

Excellence - Deliver the unexpected

Supervision

Job Scope : Responsible for understanding the department / functional area objectives and goals and how own job contributes to achievement of these goals; may contribute insights and ideas on policies, processes, procedures, and efficiency; may recommend changes and enhancements based on analysis and evaluation of circumstances.

Complexity : Problems encountered are limited to area / unit and are varied and require investigation, analysis, and review of professional / organizational standards; general precedents may exist to guide resolution.

Impact : Decisions and actions have a direct impact on the outcomes of the department, projects, and programs.

Interaction / Supervision : Supervises one or more staff members within the same or similar areas; may contribute to hiring, termination, and pay decisions.

Requirements

Physical : Work is primarily sedentary; mobility in an office setting.

Manual Dexterity : Frequent use of computer keyboard and mouse.

Audio / Visual : Ability to accurately interpret sounds and associated meanings at a volume consistent with interpersonal conversation. Regularly required to accurately perceive, distinguish and interpret information received visually and through audio, e.g., words, numbers and other data broadcasted aloud / viewed on a screen, as well as print and other media.

Environmental : Office environment - no substantial exposure to adverse environmental conditions.

Mental : Learn new tasks, remember processes, maintain focus, complete tasks independently, and make timely decisions in the context of a workflow. This role requires effective adaptation to workplace stressors, including customer service complaints, security responsibilities, and competing priorities. Must be able to adhere to process protocol. Must be able to apply established protocols in a timely manner.

Schedules : Work is primarily performed during the business week, Monday - Friday

Guild offers a pleasant work environment, competitive compensation and excellent benefits package; including medical, dental, vision, life insurance, AD&D, LTD and 401(k) with employer match.

Guild Mortgage Company is an Equal Opportunity Employer.

Targeted Salary Range : $90,000 to $125,000 annually

Compensation at Guild is influenced by a wide array of factors including but not limited to local and federal minimum wage requirements, education, level of experience, and applicant's geographical location.

REQ# : PERFO016804

Salary : $90,000 - $125,000

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Performance Marketing Manager, First to the Consumer Initiatives

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