Community & Public Relations Specialist

Position Summary:

The Community & Public Relations Specialist will primarily be responsible for overall departmental procedural and organizational tasks and support the Marketing team. They will develop, generate, and execute awareness of Gun Lake Casino Resort and its offerings through media outlets, community activities, sponsorships, and events, digital presence, including but not limited to all forms of social media, email marketing, mobile communications, and online reputation management. In addition, this role will partner with marketing on the execution of public relations and marketing strategies, including media visits and coverage, tracking of all related efforts, and other initiatives as directed. Further responsibilities will include travel logistics and coordination for media and team members, procurement and event logistics, and support where necessary.

About Us:

At Gun Lake Casino Resort, every Team Member is an ambassador, essential to the success of our company and our culture. We expect that all Team Members take personal ownership in ensuring that everything they do is in the best interest of Gun Lake Casino Resort and embody the core values of the Seven Grandfather Teachings:

Love: Love your brothers and sisters and share with them.

Truth: Be true in everything you do. Be true to yourself and to your fellow Humans.

Respect: You must give respect if you expect respect. Respect everyone, all persons, and all the things created.

Bravery: To do what is right, even in the most difficult of times.

Honesty: Be honest in every action and provide good feelings in your heart.

Wisdom: We cherish knowledge; wisdom is used for the good of the people. 

Humility: Know that you are equal to everyone else, no better, no less.

In this Role:

• Responsible for the planning, preparation, communication, execution, reporting of community and public outreach programs, special events, and community events for Gun Lake Casino held both on, and off-property.   
• Responsible for building and maintaining rapport with Team Members, public interest groups, and various members of the community such as; local businesses, civic groups, schools, media and non-profit organizations.   
• Writing and distributing a regular schedule of press releases and news pitches designed to promote the Company’s products, services and community involvement.
• Handling all media inquiries promptly, effectively, and courteously.
• Plan and design programs that will both help the local community and promote the image of Gun Lake Casino in a positive way.
• Assess and recommend donations and sponsorship opportunities that align with Gun Lake Casino Resort’s corporate positioning and/or values.
• Prepare, manage, and execute a strategic communication plan for the company through internal and external avenues.
• Publish timely company information, such as memos and company directives.
• Ensure communication strategy is consistent and reflects the vision of Gun Lake Casino Resort.
• Refine core messaging to ensure organizational consistency in all aspects of communication including development, organizing, and education.
• Monitor local and regional news outlets to keep up on news, trends, competition, and the public view of the company.  
• Responsible for always practicing, supporting, and promoting Gun Lake Casino Resort’s “Unsurpassed Service Standards.”
• Maintain a high level of personal integrity on and off duty.
• Practice teamwork, support fellow Team Members, and create an energized, positive, team-oriented work environment.
• Interact with Guests in a friendly and courteous manner and handle all Guest opportunities.
• Must be able to effectively communicate both written and verbally with Guests, Team Members, and Management.   
• Maintain excellent grooming and uniform standards. 
• All other duties as assigned.

Essential Qualifications:

• Must be 21 years of age. 
• Bachelor’s Degree from an accredited university with a concentration in Public Relations, Marketing, Advertising, English, Writing, Communications, or Journalism required. Experience in lieu of education will be considered.
• Two years (2) of public/community relations required.  
• One (1) year of experience in promotions, event marketing, or guest services required.  
• Work experience in the gaming or hospitality industry is preferred.

Physical Requirements:

• Requires normal, corrective vision range, the ability to see color, and the ability to distinguish letters, numbers, and symbols.
• Must have the manual dexterity to operate job-related equipment. 
• Ability to sit, walk, stand, run, and climb stairs for the duration of shift.
• Must have the ability to access all properties and areas.
• Must be able to lift up to 50 lbs. with or without assistance.
• Ability to read, write, and input data into the computer.
• Ability to stoop, crouch and kneel.

Work Conditions:

Work is typically in an office environment; however, additional work areas may be unusually hot, cold, and/or noisy and may contain second-hand smoke. Tasks may be required to be performed from a sitting or non-sitting position in a confined area. Team Members may be required to stand, walk, lift, reach, push, pull, and grasp.

Disclaimer and Conditions of Employment:

The above statements are intended to describe the general nature and level of work being performed by persons assigned to this job.  These statements are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.   

All applicants must be able to demonstrate their US work authorization during the employment verification process. The pre-employment process also requires the ability to pass a criminal background investigation, and drug test.    

Indian Preference:

The Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians abides by Native American preference in its hiring and employment policies. 

Gun Lake Tribal Gaming Authority reserves the right to make changes to the above job description as necessary.