What are the responsibilities and job description for the Marketing Manager Job at GUS Education Arizona in Goodyear position at GUS Education Arizona?
About GUS Education Arizona
GUS Education Arizona is part of Global University Systems (GUS), a global network of higher education institutions dedicated to providing quality education and innovative learning experiences. In collaboration with US partners, GUS Education Arizona is committed to delivering transformational educational opportunities in the USA.
Job Summary
GUS Education Arizona has partnered with a leading university in the launch of a new higher education institution located in Goodyear, Arizona. The Marketing Manager will play a pivotal role in the establishment and growth of this institution, as the point of contact for all marketing and communication activities, ensuring the launch and activities of the campus are well-coordinated and supported by the community. The individual will work closely with support services from North America and offshore teams, implementing marketing strategies to enhance campus visibility, promote enrollments, and strengthen the brand presence. Experience in higher education marketing is highly desirable, as this role involves promoting programs and engaging diverse stakeholders in a competitive international academic market.
Responsibilities
- Develop and execute campus-specific marketing strategies and campaigns to drive student enrollment and brand awareness.
- Coordinate and establish strong relationships with key stakeholders to coordinate campus activities that are supported by the community.
- Collaborate with GUS leaders and cross-functional teams to align marketing efforts with strategic objectives.
- Monitor and report on the performance of marketing initiatives, providing insights and recommendations for improvement.
- Serve as the primary liaison between on-campus leadership and offshore marketing support teams.
- Manage the creation and distribution of marketing materials, ensuring alignment with GUS and the partner’s branding guidelines.
- Plan and execute on-campus promotional activities, events, and partnerships to enhance visibility and engagement.
- Work closely with North American and offshore teams to develop compelling content for websites, email campaigns, and social media platforms.
- Ensure all communications reflect the unique value proposition of the campus and meet the needs of prospective and current students.
- Partner with GUS’ social media and digital marketing support services teams to manage the campus’s online presence.
- Provide insights on local market trends and target audience preferences to enhance digital marketing efforts.
- Monitor and report on campaign performance, ensuring effective engagement and ROI.
- Review and approve content, videos, and other marketing assets produced by offshore teams to ensure accuracy and relevance.
- Collaborate with the campus’ department leaders to identify marketing opportunities and align efforts with operational goals.
- Act as the local marketing representative for interactions with the partner and relevant community partners.
- Foster relationships with local vendors, event organizers, and community stakeholders to support marketing activities.
- Maintain consistency in branding and messaging across all marketing materials and platforms.
- Ensure that all marketing initiatives adhere to the values and vision of both GUS Education Arizona and its partner institution.
- Other related duties as assigned.
Requirements
Work Conditions
This position will initially work hybrid / remote, with onsite expectations aligned with the development of the campus.
Salary Range
85,000 to $90,000 USD
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Salary : $85,000 - $90,000