Director of Growth

Employment Status: Full-Time, Benefits Eligible
Location: On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside beautiful Boise, ID)
Schedule: Monday - Friday, 8am - 5pm (flex according to business needs)
Reports To: Chief Executive Officer

Position Overview:

The Director of Growth will be responsible for driving Gymreapers' growth through innovative strategies, data-driven insights, and cross-functional collaboration. This role will focus on identifying and capitalizing on new opportunities to grow our customer base, optimize user acquisition, and increase revenue. The ideal candidate will have experience in digital marketing, e-commerce growth, and scaling businesses within the fitness or consumer goods space.

About Gymreapers:

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values

• Grow or Die
• Customer Obsession
• Extreme Ownership
• Nothing is Given // Everything is Earned
• Be Humble
• 1% Better Everyday
• Live with Integrity
• Sacrifice

Key Responsibilities:

• Growth Strategy: Develop and implement comprehensive growth strategies to accelerate Gymreapers’ customer acquisition, retention, and revenue growth. Focus on both short-term and long-term goals to drive scalable, sustainable growth.
• Data Analysis & Insights: Leverage analytics and market research to evaluate customer behavior, identify trends, and measure the effectiveness of growth campaigns. Continuously optimize strategies based on data insights.
• Cross-Functional Collaboration: Work closely with the marketing, product, and sales teams to ensure alignment on growth initiatives. Provide leadership and mentorship to teams involved in growth-related projects.
• Customer Acquisition: Oversee paid and organic channels to drive new customer acquisition, including digital advertising (e.g., Google Ads, Facebook, Instagram), SEO/SEM, affiliate marketing, and influencer partnerships.
• Retention & Engagement: Develop strategies to improve customer retention, including email marketing, loyalty programs, and targeted campaigns to maximize lifetime value.
• E-commerce Optimization: Optimize Gymreapers’ online presence, including the website and product pages, to improve conversion rates, drive traffic, and increase sales.
• Growth Forecasting & Budgeting: Set and manage growth-related budgets, ensuring resources are allocated effectively to achieve ambitious growth targets. Track performance against KPIs and report regularly to leadership.
• Brand Partnerships: Identify and pursue strategic partnerships that align with Gymreapers’ growth objectives. Establish relationships with key influencers, fitness athletes, and complementary brands.
• Team Leadership: Build and lead a high-performing growth team, fostering a culture of innovation, collaboration, and accountability.

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field. MBA preferred.
• Minimum of 5-7 years of experience in growth, digital marketing, or e-commerce, with a proven track record of driving measurable results in a consumer-facing brand.
• Strong understanding of growth strategies, including digital marketing, customer acquisition, retention, and product scaling.
• Experience in the fitness industry or with e-commerce brands is highly desirable.
• Proficient in data analysis tools (Google Analytics, CRM platforms, etc.), A/B testing, and optimizing conversion funnels.
• Strong leadership and team management skills, with the ability to work cross-functionally and drive alignment across departments.
• Excellent communication, project management, and problem-solving skills.
• Highly analytical, results-driven, and comfortable with making data-backed decisions.

Benefits/Perks

• Competitive Pay
• Company paid holidays
• Paid Time Off (PTO)
• Gymreapers on-site gym!
• Newly renovated HQ!
• 401(k) with up to a 4% employer match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount on Gymreapers.com!!
• 100% Employer Paid: Medical, Dental and Vision - short-term and long-term disability - life insurance for both employee and spouse/dependents
• Health Savings Account (HSA) employee option

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