What are the responsibilities and job description for the Digital Content Spec 2 (47512) position at Haas Automation, Inc.?
Description
Digital Content Spec 2 Salary Range: $35.00 - $45.00/ Hr.
As the largest machine tool builder in the western world, we need world-class talent in all of our departments. And we’re not just looking for people for the production floor. Haas is a very vertically integrated company, with a wide range of high-tech career opportunities available.
Oh, and yes, we are the same Haas that owns the Haas Factory Racing Team, and Haas F1 Team from the Netflix series: Drive to Survive.
Summary
Working under the direction of Marketing Management, the Digital Content Specialist 2 will take the lead with the coordination and execution of the company’s online marketing efforts, including (but not limited to) maintaining content of customer facing websites: microsites, web pages, images, files, product pages, promotions, and keeping all product content and resources updated. With minimal direction, will take direct ownership of content development for the website, email marketing platform, social media and strategizes optimal deployment of content (such as platform, audience, and timing). This role will be directly accountable for engagement, retention and growing of our corporate CRM database audience.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Add Essential Duties And Responsibilities According To Position.
Supervisory Responsibilities
Supervised Employees
This job does not have any supervisory activities.
0
Qualifications
Qualifications
To perform this job successfully the candidate must be able to perform each essential duty adequately. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Minimum Qualifications
Bachelor's Degree BA/BS/BFA/BSA from a four-year college or university is required, plus additional related experience, training and/or equivalent combination of education and experience.
Preferred Major
Marketing
Business Administration
Minimum Years Of Experience
5-10 years
Language Skills
Must have the ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and/or governmental regulations in English. Must be able to write analytical and/or technical reports, business correspondence, procedure manuals, and create instructional reference material. Able to speak effectively before groups, customers, employees of the organization and/or the general public.
Mathematical Skills
Must have the ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. May need to compute rate, ratio, and percent and to draw and interpret graphs.
Reasoning Ability
Must have the ability to define problems, collect data, establish facts, and draw valid conclusions. Must be able to interpret an extensive variety of technical instructions such as mathematical and/or diagram form and deal with several abstract and concrete variables.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Activity
Duration
Sitting
Frequently
Standing
Frequently
Walking
Occasionally
Bending (neck)
Frequently
Bending (waist)
Rarely
Squatting
Rarely
Twisting (neck)
Occasionally
Twisting (waist)
Occasionally
Climbing
Rarely
Kneeling
Rarely
Crawling
Rarely
Reaching (above shoulder level)
Occasionally
Reaching (below shoulder level)
Occasionally
Hand Use
Duration
Repetitive use of hand
Frequently
Simple grasping
Frequently
Power grasping
Rarely
Fine manipulation
Frequently
Pushing & Pulling
Frequently
Vision
Required
Close vision
Yes
Distance vision
Yes
Color vision
Yes
Peripheral vision
Yes
Depth perception
Yes
Adjust focus
Yes
Lifting Requirements
Duration
0-10 lbs.
Occasionally
11-25 lbs.
Occasionally
26-50 lbs.
Never
51-60 lbs.
Never
61 lbs.
Never
Equipment Use
Duration
This position requires computer use, including monitor, keyboard, mouse, trackball, touchpad, etc.
Frequently
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Noise Level
The Noise Level In The Work Environment Is Usually
Low
Work Environment
Duration
This position operates in a general office or engineering lab environment
Constantly
Employee will work around machining or on the production floor
Never
Employee is exposed to moving mechanical parts and vibration
Never
Employee is exposed to hazardous chemicals, fumes or airborne particles
Never
Employee is exposed to outside weather conditions, extreme cold or extreme heat
Never
Employee is exposed to risk of electrical shock
Never
Digital Content Spec 2 Salary Range: $35.00 - $45.00/ Hr.
As the largest machine tool builder in the western world, we need world-class talent in all of our departments. And we’re not just looking for people for the production floor. Haas is a very vertically integrated company, with a wide range of high-tech career opportunities available.
Oh, and yes, we are the same Haas that owns the Haas Factory Racing Team, and Haas F1 Team from the Netflix series: Drive to Survive.
Summary
Working under the direction of Marketing Management, the Digital Content Specialist 2 will take the lead with the coordination and execution of the company’s online marketing efforts, including (but not limited to) maintaining content of customer facing websites: microsites, web pages, images, files, product pages, promotions, and keeping all product content and resources updated. With minimal direction, will take direct ownership of content development for the website, email marketing platform, social media and strategizes optimal deployment of content (such as platform, audience, and timing). This role will be directly accountable for engagement, retention and growing of our corporate CRM database audience.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Add Essential Duties And Responsibilities According To Position.
- Implements, oversees and takes ownership of all email marketing activities
- Optimizing email campaigns through automation
- Creating and formatting email and landing page templates
- Coordinates and assists with the technical integrations for content marketing
- Gather key business and user insights and apply strategic planning to create a long-term vision for generated content
- A firm understanding of user experience, search engine optimization and search engine marketing
- Superior project management and collaboration skills
- Create and maintain editorial calendars
- Monitor engagement and analyze data from social media, email, and website performance.
- Provides recommendations, and actions to increase effectiveness of current and prospective digital marketing campaigns
- Engage audience on social media channels as needed, providing information and connecting audience to appropriate parties and monitor multiple social media channels for brand and related news/content/comments.
- Keeping up to date with industry and digital marketing best practice and monitoring content activities of competitor websites in addition to updating all sections of the website including homepage and all other categories.
- Researches, writes and presents content in ways that appeal to targeted audiences across a spectrum of digital media channels.
- Developing long-term messaging strategies, identifying goals and expected key performance indicators.
- Employees are expected to follow instructions, procedures and to escalate any issue impacting workflow, quality, etc.
- Employees must exhibit honesty and integrity as well as demonstrate adherence to rules, procedures and policies.
Supervisory Responsibilities
Supervised Employees
This job does not have any supervisory activities.
0
Qualifications
Qualifications
To perform this job successfully the candidate must be able to perform each essential duty adequately. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Minimum Qualifications
- Experience working on dynamic websites using content management systems.
- Excellent knowledge of online marketing
- Must have strong organizational and writing (specifically copy writing) skills
- Familiar with current design and web layout trends
- Proficient in the Adobe Creative Cloud
- Understanding of web technologies and the function of content.
- Excellent research, writing and editorial skills (both written and spoken).
- Ability to pick out key points from detailed information and write in a clear, concise and engaging way.
- Must have a high level of accuracy and attention to detail.
- Strong organizational skills with the ability to think both creatively and strategically.
- Experience with HTML, CSS, JavaScript a plus
Bachelor's Degree BA/BS/BFA/BSA from a four-year college or university is required, plus additional related experience, training and/or equivalent combination of education and experience.
Preferred Major
Marketing
Business Administration
Minimum Years Of Experience
5-10 years
Language Skills
Must have the ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and/or governmental regulations in English. Must be able to write analytical and/or technical reports, business correspondence, procedure manuals, and create instructional reference material. Able to speak effectively before groups, customers, employees of the organization and/or the general public.
Mathematical Skills
Must have the ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. May need to compute rate, ratio, and percent and to draw and interpret graphs.
Reasoning Ability
Must have the ability to define problems, collect data, establish facts, and draw valid conclusions. Must be able to interpret an extensive variety of technical instructions such as mathematical and/or diagram form and deal with several abstract and concrete variables.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Activity
Duration
Sitting
Frequently
Standing
Frequently
Walking
Occasionally
Bending (neck)
Frequently
Bending (waist)
Rarely
Squatting
Rarely
Twisting (neck)
Occasionally
Twisting (waist)
Occasionally
Climbing
Rarely
Kneeling
Rarely
Crawling
Rarely
Reaching (above shoulder level)
Occasionally
Reaching (below shoulder level)
Occasionally
Hand Use
Duration
Repetitive use of hand
Frequently
Simple grasping
Frequently
Power grasping
Rarely
Fine manipulation
Frequently
Pushing & Pulling
Frequently
Vision
Required
Close vision
Yes
Distance vision
Yes
Color vision
Yes
Peripheral vision
Yes
Depth perception
Yes
Adjust focus
Yes
Lifting Requirements
Duration
0-10 lbs.
Occasionally
11-25 lbs.
Occasionally
26-50 lbs.
Never
51-60 lbs.
Never
61 lbs.
Never
Equipment Use
Duration
This position requires computer use, including monitor, keyboard, mouse, trackball, touchpad, etc.
Frequently
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Noise Level
The Noise Level In The Work Environment Is Usually
Low
Work Environment
Duration
This position operates in a general office or engineering lab environment
Constantly
Employee will work around machining or on the production floor
Never
Employee is exposed to moving mechanical parts and vibration
Never
Employee is exposed to hazardous chemicals, fumes or airborne particles
Never
Employee is exposed to outside weather conditions, extreme cold or extreme heat
Never
Employee is exposed to risk of electrical shock
Never
Salary : $35 - $45
