What are the responsibilities and job description for the Digital Content Designer position at Haddad Brands?
Description
Haddad is a privately held family business with 100 years’ experience in the children’s apparel & accessories industry. A leader in the children’s wear industry, Haddad Brands is the exclusive global licensee for the most iconic brands in the world, which include Nike, Jordan, Converse, Hurley, Levi’s, Polo, Abercrombie and Fitch, Lacoste, Tommy Hilfiger, Calvin Klein and Huggies. Supported by a team of professionals skilled in design, sourcing, production, sales, marketing & distribution of premium quality children’s wear, Haddad distributes globally to 100 countries and maintains sales and sourcing offices in 22 cities globally, including New York, Paris, Hilversum, Shanghai, Egypt, Bangkok, Vietnam, Sri Lanka, London and Montreal.
Overview:
The Digital Content Designer will manage and refine digital assets for E-Commerce, Marketing, and print projects by reviewing and directing lifestyle imagery edits, organizing and distributing approved assets, handling creative requests, and ensuring consistency across all digital and print materials.
Key Accountabilities:
- Create various graphics, including infographics, size charts, and marketing visuals
- Reformat and adapt files for key retail accounts as needed
- Review lifestyle imagery and collaborate with marketing to define edits
- Communicate revision requests to retouchers and ensure quality control
- Maintain brand consistency across all projects
- Organize, tag, upload, and distribute approved assets in the DAM system
- Establish best practices for metadata tagging and asset organization
- Assist in creative requests by clarifying project needs, creating initial designs, and overseeing final production
- Manage hang tag projects, coordinating with cross-functional teams, photography, and retouching teams
- Collaborate with the studio to create and maintain styling guides and training materials in InDesign
- Handle multiple projects efficiently while ensuring deadlines and quality standards are met
- Special projects as assigned
Requirements
Required Skills/Abilities/Education:
- Proficiency in Adobe Illustrator, Photoshop, and InDesign
- Strong understanding of typography, layout design, and print/digital asset workflows
- Experience managing and organizing assets in a Digital Asset Management (DAM) system
- Excellent organizational skills with the ability to manage multiple projects simultaneously
- Strong communication and collaboration skills to work effectively across departments
- Knowledge of different file formats for both print and web optimization
- Basic knowledge of motion graphics is a bonus but not required
Consistent in-office presence is vital to the role as it is for all Haddad Brands team members, so that we all have a full appreciation, aesthetically and tactilely, of the qualities that define our brand partners’ products and set them apart from their competitors.
Salary : $50,000 - $55,000
