Social Media Specialist- Boca Raton - On-Site

Position Summary

HairClub is seeking a passionate, highly driven, and strategic Social Media Manager to lead and elevate our organic social media presence across platforms including Facebook, Instagram, TikTok, LinkedIn, YouTube, and X. With a combined following of over 250,000 and growing, we’re looking for someone who not only lives and breathes social media but also knows how to manage a creative team, generate compelling content, and build meaningful relationships with both internal and external stakeholders.

This is a hands-on role responsible for social strategy, execution, and performance – ideal for a resourceful storyteller with strong leadership skills and an intuitive understanding of what works on each platform.

Key Responsibilities

• Own and manage all organic social media channels (Facebook, Instagram, TikTok, LinkedIn, YouTube, X) to drive brand engagement, awareness, and affinity.
• Develop and implement a robust social media strategy aligned with brand, campaign, and business objectives.
• Lead and collaborate with an in-house team of designers and videographers to plan, create, and publish high-quality content (photo, video, UGC, graphics, etc.).
• Source, manage, and nurture relationships with HairClub centers and clients to generate authentic, user-driven content and success stories.
• Travel regularly to centers across the U.S. and Canada to direct and produce on-location content with internal creative team.
• Monitor and analyze performance across channels, leveraging insights to optimize content and inform future strategy.
• Stay ahead of platform trends, algorithms, and features to keep HairClub’s social presence innovative, relevant, and engaging.
• Engage actively with our community by monitoring comments, messages, and mentions, fostering a sense of connection and care.
• Collaborate cross-functionally with brand, PR, digital, and customer service teams to support broader marketing initiatives.
• Own the content calendar, campaign planning, and publishing workflow with a strong sense of organization and attention to deadlines.

Qualifications

• 4 years of experience in social media management, preferably in a brand or in-house setting.
• Deep understanding of each platform’s best practices, audience behaviors, content formats, and performance metrics.
• Proven ability to manage and inspire creative teams to deliver impactful content.
• Strong storytelling skills with experience producing content (photo, video, written) from concept to execution.
• Highly organized and proactive, with the ability to juggle multiple priorities in a fast-paced environment.
• Exceptional communication skills, both written and verbal.
• Comfort being on-site at HairClub centers and working directly with clients and staff to capture real stories and content.
• Proficiency with content creation tools (e.g., Adobe Creative Suite, Canva, mobile video editing apps, scheduling platforms like Sprout, Later, or Hootsuite).
• Knowledge of social media analytics tools and ability to translate data into actionable insights.
• Passionate about social media, digital culture, and creating meaningful brand connections.

Preferred

• Experience working in health, beauty, or service-based industries.
• Background in video production, influencer marketing, or community management is a plus.
• Spanish or French bilingual a bonus, but not required.

HairClub is an equal opportunity employer, dedicated to creating an inclusive work environment for everyone. We embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to our workplace. HairClub strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront in helping us promote and sustain an inclusive workplace.