What are the responsibilities and job description for the Brand Manager position at Haleon?
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
About the role
As a Brand Manager, you are the guardian of your brand, ensuring that every marketing initiative maximizes its value. Your role is pivotal in developing and implementing local brand strategies and plans and executing in-year plans to drive success. You hold the reins to maximize penetration potential, market share, and P&L delivery for your brand across your market(s).
You will collaborate closely with the Category Marketing Manager / Marketing Lead and Category Leads at the Business Unit level, while aligning with guidelines from the global category team. Your insights and creativity will be key in shaping the brand's presence and impact.
This opportunity reports to the Marketing Manager/Marketing Lead Nordics and is based in Copenhagen, Denmark.
We are looking forward to hearing from you!
Key responsibilities
- Act as a brand custodian reacting and responding in an agile way to local trends, changed consumer behaviour and helping to mine local insights.
- Drive annual brand strategy & planning process in line with category & BU guidelines whilst taking local needs into account.
- Develop and implement marketing activities based on the annual plan (RGM).
- Responsible for implementation of holistic and connected country(s) communication & media plans, incl. digital, web & PR
- Locally implement campaigns including tracking and evaluation of results
- Management of content and updates of local brand websites & digital platforms
- Lead brand Portfolio and Innovation agenda and secure excellent execution in country launch plans.
- Responsible for artwork execution of the respective portfolio.
- Responsible to deliver brand KPIs with strong focus on driving penetration, turnover, market share and profitability.
- Systematically review multiple data sources to track brand and competitor performances, proactively recommending course correction activities if required.
- Input to sales forecasting and monthly reporting Responsible for Advertising & Promotion budget for the brand in the local market(s)
- Ensure all activities comply with company policies, relevant acts, legal demands and ethical standards.
Qualifications and skills
Essential
- Minimum 3 years of marketing experience with proven track record of achievements in leading FMCG and/or Consumer Healthcare companies
- Commercial understanding managing the brand from a P&L perspective
- Experience in planning and executing data driven digital marketing campaigns
- Strong analytic, strategic and organizational skills
- Demonstrated brand leadership capabilities, and the ability to work and engage within a cross-functional team
- Strong communication and presentation skills
- Knowledge and experience of the consumer retail environment in Nordics
- Fluent in Danish and English
Preferred
- Passion for and commitment to brands and brand building
- Good grasp of new trends and consumer insights
- Media and marketing effectiveness savviness
- Experience navigating a complex matrix organization
- Dynamic and hands-on approach
- Comfortable working in remote teams
- Resilient
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.
