Community Relations Director - Residence at Kenilworth Park

Job Title: Community Relations Director

Location: The Residence at Kenilworth Park, Washington, DC 20019

Type: Full-time

Job Summary:

If you are a self-starter with experience in senior living sales, this is an unmatched opportunity. We are seeking

a dynamic individual to open the new first of its kind affordable assisted living in Ward 7, adjacent to the

beautiful Kenilworth Aquatic Gardens. This project is part of a long-awaited redevelopment of the Kenilworth

area. The Community Relations Director will set the sales standard for The Residences at Kenilworth Park, a

157 unit, beautifully designed community that will at last give seniors in the Anacostia area an affordable,

friendly housing and care option for their golden years. This is the first of several we are planning in DC, which

means there are opportunities for growth and regional responsibilities for the right person. We are looking for

this Community Relations Director to be responsible for a full lease-up opening. Social work background a plus

but not required. Desirable salary and benefits package, flexible working conditions.

The Community Relations Director is responsible to achieve a maximum occupancy potential of the

Community by attracting qualified prospects and converting those prospects into residents. The Community

Relations Director must be able to establish rapport with prospects, their families and other influencers; be a

resource to them and understand and satisfy their needs and concerns. The Community Relations Director

serves as a liaison to professional referral sources, community organizations and advocacy groups in order to

promote the value and credibility of the Community’s services within the prime market area. This in turn

generates qualified leads to the Community. The Community Relations Director combines community outreach

with public relations, coordination of advertising and direct mail as resources permit.

Duties and Responsibilities:

The following essential functions are the essential job duties of the position to be completed with or without

appropriate reasonable accommodation. 

Present the Community, HallKeen Assisted Living Communities, LLC and self in a positive and
professional manner. 

Develop, implement and maintain quarterly marketing plans. 

Write and articulate clearly and effectively, including plans, reports, correspondence and all technical
information. 

Meet monthly contact goals and database management goals and requirements which include contact to
all active leads, wait list deposits, referral sources and newly arrived residents. 

Act as a liaison to community and professional referral sources based upon a priority basis. 

Develop and maintain a collaborative, pro-active community outreach effort. 

Schedule appointments and conduct tours for prospective residents and their families. 

Screen prospective residents consistent with financial, health, emotional and appropriateness within the
community’s established parameters for residency.

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

Ensure that applications are submitted in a timely manner to the Director of Resident Care for proper
assessment and approval. 

Convert reservations to signed leases within 30 days. Schedule and meet with the Executive Director
and resident family for lease signing. 

Coordinate move-in process so as to ensure resident and family satisfaction. 

Meet occupancy, sales and move-in projections. 

Ensure that sales / marketing reports are timely, accurate and complete. 

Develop, maintain and control the marketing budget. 

Work collaboratively with department heads and the Community staff to emphasize the importance of
marketing, resident satisfaction and being customer service oriented. 

Maintain an annual competitor comparative analysis including an analysis of strengths and weaknesses
of the Community in comparison to features, benefits and pricing of competitors. Make

recommendations on pricing, positioning and programming based upon competitive analysis. 

Maintain a flexible work schedule so as to be available to work evenings and weekends if necessary. 

Adheres to all HallKeen Assisted Living Communities’ policies and procedures.

Minimum Qualifications: 

One to two years of related sales experience. 

Bachelor’s degree from a four-year college or university preferred. 

LIHTC experience with Frail Elder Waiver Program and Medicare 

Must possess strong customer service skills, basic financial knowledge of revenue and profitability,
intermediate computer and electronic file management skills and strong organizational skills including

ability to follow-up, detail-oriented, ability to multi-task. 

Must have the ability to maintain confidentiality.

Physical Demands: 

Physically able to move at least 20 lbs. without assistance. 

Physically able to bend, reach, and work in small areas. 

Physically able to push and pull activity equipment and furnishings.

Benefits:

Full time position offers a competitive benefit program to include Medical, Dental, Vision, Health FSA,

Dependent Care FSA, Short-Term Disability, Long Term Disability, Life Insurance, Home and Auto Discount

program, Vendor Discount Program, 401(k) with matching contribution, Accrued Vacation, Sick, and Personal

time and Paid Holiday Benefit. Employee referral bonus, and resident referral bonus.

To apply or refer a qualified applicant please send completed application and/or resume to Stacey

Hayward at shayward@HallKeen.com

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