What are the responsibilities and job description for the Media Insights Manager position at HALLMARK MEDIA UNITED STATES LLC?
About the Role
Hallmark Media United States LLC is seeking an experienced Consumer Insights Director to join our team. The ideal candidate will have a strong background in market research and analytics, with expertise in designing and executing primary research studies.
Key Responsibilities
- Develop and implement consumer research initiatives to support programming, marketing, and strategy execution.
- Manage multiple research projects simultaneously, ensuring timely delivery of high-quality results.
- Analyze data and translate findings into actionable insights for key stakeholders.
- Collaborate with cross-functional teams to integrate research recommendations into business decisions.
Requirements
- 10 years of experience in market research, preferably in media or entertainment.
- Proven track record of designing, managing, and executing primary research studies.
- Undergraduate degree in Business, Communications, Marketing, Social/Behavioral Sciences, or related field.
